Specific topics

Phonak Practice Forward (Program)

These guidelines were developed specifically for the Practice Forward program. They are essentially based on the existing Phonak brand guidelines and represent a supplement and are to be understood as an exception in the context of this program.
This means that designs that are not explicitly described below should always be based on the applicable brand guidelines.

Logo/Icon hierarchy & placement

Brochure front pages, posters and ads
The practice forward icon can never stand alone and can only be shown together with the PH logo. Their positioning as well as the size is fixed and may not be changed.

The overall character of the appearance reflects the cover page of a standard brochure. This is ensured not least by the use of the green dot and the dominant key visual in the typical semi-circular shape.

Summary
1. do not change the position or size of the logo and icon
2. the green dot is an integral part of the cover design
3. the key visual is used in the typical semi-circular shape

InDesign Template is available from the toolbox

Example of placing 3 symbols.
Inconsistent!

The program icon

Practice Forward has its own icon. It has been approved by Phonak Brand Management and is exclusively to be used for Phonak only (other WHS brands).

It can not stand alone and always need to be used in conjunction with the Phonak logo.

There are two existing versions:
> Use the icon with the tagline in introductory communications
> Use the icon without the tagline as your comms mature

Download here

Key visuals

People: Outline of a smiling hearing care provider against a solid background.

Background: Lifestyle images arranged in triangle icon like program logo. Images depict client interaction and training participation.

Use case images: Maintain the triangle design to align with theme.

You can also use the iconic triangles in tools without people, see the certificate example on the right.

The triangles do not replace the Phonak green dot. Notice in the example of the certificate, we have the dot after the title. Please maintain the guidance around the green dot. Triangles to be associated with Practice Forward environment, the green dot being associated to Phonak brand in general.

The available key visuals are finalized for direct use and available on MAM:
https://mam.sonova.com/main/nova-app/explore/98846_node

Visual examples

Brochures, ads & posters

Visual example for Ads & Posters
The PF-icon has its fixed place in the bottom right-hand corner, the PH logo and the endorsement are – as usual – in the top two corners.

Do not change the size or placement of these elements.

Certificate

PH logo and endorsement are in their usual position.
– Left content section: The PF icon is an integral part of the arrow graphic.
– Right-hand content section: The right-hand side of the certificate is available for the document name and individual text.

Power Point

Powerpoint title slide
The icon should be left aligned to your presentations headline

Section header or module start
The icon can be placed in the upper right corner, since the Phonak logo is not present.

Since the newsletter is sent in the name of xx, there is a little more flexibility in the choice of placement. The PF icon can be placed either top left or bottom left.

Digital marketing

With digital marketing, you can blend using photos from the photo shoot / visual world – or you may want to find your own local images to reinforce a local service.

There are the following options:

Option 1
Layer the program icon (practice forward) in the top left of the photo