You can make reference to certain specific activities concerning the product design or manufacture of a product which occurred in Switzerland e.g.

• Designed in Switzerland
• Engineered in Switzerland
• Developed in Switzerland
• Swiss Research

if the design or the research took place in Switzerland; and the word “Swiss” is not written more prominently in terms of color, size and character type than the rest of the indication (i.e. Dos: “Swiss Research”; Don’ts: SWISS Research, Swiss Research).

Furthermore, when using the phrase “Swiss precision”, it must always be explicitly tied to activities carried out in Switzerland by our company, such as design, engineering, and testing. This ensures that the integrity and authenticity of the claim are maintained. This version consolidates both guidelines seamlessly while maintaining clarity on the use of “Swiss” and “Swiss precision”.

Please note
If you have any doubts or want to have detailed information from a legal point of view, please contact your local legal councel.