Basic elements
Tone of voice: our principles
Click below to read our 10 golden rules and best practices on the tone of voice for web, Apps and Social Media. Based on these rules you can create informal, professional and empathic stories and copies for every digital product.
Confident
As the industry’s leading provider, we take pride in being able to speak with confidence and expertise. Our tone is compelling, eloquent and concise
Energized
At Phonak, our brand essence is ‘life is on’. Our voice always strives to embody this optimistic spirit and passion.
Inspiring
We are committed to helping people thrive socially and emotionally. Our communications encourage and empower people to improve the quality of their lives.
Tone of voice
A strong brand speaks with a clear voice. Regardlessly of the medium. But still there is a differentiation between print and online,
Online
- Most important information first
- Short paragraphs and sentences
- Simple statements
- Avoid repetition
- Bullets and numbered lists
- Short, succinct
- SEO = Keywords, search terms
- Complete sentences
- Rich paragraphs
- Variable length
- Detailed information
- Storytelling
- Vocabulary = variability for interest
10 golden rules
Click below to read our 10 golden rules and best practices on the tone of voice for web, Apps and Social Media. Based on these rules you can create informal, professional and empathic stories and copies for every digital product.