Specific topics
Phonak Podcast
Definition
A podcast is a program made available in digital format for download over the internet.
For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing.
Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. There are also podcast search engines, which help users find and share podcast episodes
Phonak podcasts are digital audio files for internal and external audiences available on streaming applications.
Phonak podcasts
Podcasts are a strategic communication tool for Phonak.
External podcast
We use our external B2B podcast “The Audiologist” to
- position Phonak as premium brand and partner for hearing care professionals and other healthcare professionals
- strengthen our leadership in audiology
- showcase (business) benefit beyond the product
- make existing and new customers more knowledgeable, more confident professionals

English-speaking Group companies are asked to share “The Audiologist” with their target groups. Localization: Translated transcripts and the Jingle can be provided.
Do you have questions? Would you like to record an episode of “The Audiologist”?
Please contact carolin.calefidias@phonak.com