Specific topics
Phonak trademark symbol
Application in a main title or chapter title
Application
The superscript ™ symbol usually is applied by using the standard settings of the application you are working with. According to the applied font and the respective font size the s superscript ™ symbol is inserted automatically.
In case the superscript ™ symbol is first used in a main title or chapter title, the ™ symbol is treated in a special way.
First primary use of a trademark on front cover –
trademark with superscript ™ symbol.
Apply the ™ symbol on the inside page if this is the first primary use in a brochure.
In case the superscript ™ symbol is first used in a main title or chapter title, the ™ symbol is treated in a special way.
General
A trademark is a word, name, symbol, device, design or phrase/slogan or any combination thereof adopted and used by Phonak to identify its goods and services and to distinguish them from the goods and services of others.
Use in collaterals
Indicate the trademark status via superscript ™ symbol in the first primary use of a trademark or service mark (i.e., whether it occurs in the body text, caption, headline or sub-headline). For uses thereafter, it is not necessary to use the trademark symbol any more.
Please note:
Please find more detailed information from a legal point of view in the Trademark Usage Guidelines and in the Global Trademark List which are found here.