Brand essence
The Phonak Brand is a key source of current and future competitive advantage. This page explains and defines who we are and what we stand for. By ensuring that our actions match our words, we will truly deliver on : We are passionate about creating hearing solutions that change people’s lives to thrive socially and emotionally.
Our brand values
Passionate
We are committed to understand the challenges faced by people who live with hearing loss, and to improve the quality of their lives.
We measure our success by the positive impact our technologies have on creating life-changing solutions that allow everyone to thrive socially and emotionally. This is what truly inspires and motivates us. This is our passion.
Engaging
We are dedicated to engaging the voices of those around us.
We listen intently to the hearing care professionals who contribute their deep knowledge and unique insights to our joint mission. And by giving a voice to all those affected by hearing loss, we help them to both, hear again and to be heard.
Pioneering
We are keen to be the driving force in hearing care.
We envision a future without boundaries, and challenge the limits of technology with our innovative solutions. We will continue to take on the impossible in our quest to offer hearing solutions that change lives for the better.
Our personality
Determined
We are resourceful, drawing upon our knowledge and relationships to drive our mission forward.
Forward thinking
We are visionaries in the most practical sense. Leveraging over seventy years of experience and knowledge, continuously pioneering the next generation of hearing solutions.
Vibrant
We are the person in the room you are drawn to – appealing, charismatic, knowledgeable and lively, but never overbearing.
Our tone of voice
Confident
As the industry’s leading provider, we take pride in being able to speak with confidence and expertise. Our tone is compelling, eloquent and concise.
Energized
At Phonak, our brand essence is ‘life is on’. Our voice always strives to embody this optimistic spirit and passion.
Inspiring
We are committed to helping people thrive socially and emotionally. Our communications encourage and empower people to improve the quality of their lives.