Logo roger™ - Phonak Brand Platform

Basic elements

The Roger logo

The Roger logo is a key identifier – with a clear connection to Phonak. These guidelines describe the principles of the logo and how it can be used to position Roger.

Logo colors

The colors used for Roger are part of the Phonak color palette. The Circle replacing the “o” is a reflection of Phonak’s brand expression. The color used for is Phonak’s primary color PH Green. The color in use for the wordmark letters is Phonak’s Neutral 04

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Logo safe space

There is a minimum safe space around the logo. This means that elements surrounding the logo, for example pictures, texts or other logos cannot enter that safe space. To measure it we take the height (for vertical distance) and width (for horizontal distance) of the letter “e” as a reference. 

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Logo size

In combination, the Roger logo size equals the width of Phonak’s logo add on “life is on”. 

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Logo usage

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Logo monochrome

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Logo motion

In order to bring the Roger logo to life through animation, the dot principles provided by the Phoank brand expression can be used.

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Best practices

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Co-branding option (Video outro) with AB

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