Roger video - Phonak Brand Platform

Specific topics

Video

How to position Roger on intros and outros of videos.

Intro section
Outro section

Intro section

We are using the regular intro as for Phonak. The intro section is not a mandatory clip, but it may be used where appropriate.

Intro section

2022-07-14 16_26_32-Roger Brand Guidelines for WordPress.pdf - Adobe Acrobat Pro DC (32-bit)

Engaging and recognisable, the starting transition should catch the user’s attention. The intro for Roger videos is the same as for the overall Phonak brand – no logo visible in the beginning.

 

Dot pulse motion pattern

2022-07-14 16_29_10-Roger Brand Guidelines for WordPress.pdf - Adobe Acrobat Pro DC (32-bit)

Used in the beginning of all Phonak videos to introduce the brand swiftly and to communicate connectivity. The dot pulse also refers to the Roger logo.

 

Social media

2022-07-14 16_30_25-Roger Brand Guidelines for WordPress.pdf - Adobe Acrobat Pro DC (32-bit)

In order to dive directly into the content it is not mandatory to show the intro in social media.

 

Intro section
Outro section

Outro section

We adapt the Phonak outro for Roger needs. The dot animation first reveals the Roger logo and then we see the Phonak logo. Always in this order: Roger logo first, then Phonak logo to keep the brand hierarchy.
Animation between the logos needs to be defined further and in detail.