Applications
Co-op marketing tools
Co-op tools are functional and engaging across all different touchpoints: digital components, banners, social media, printed posters, etc. The content follows a visual and reading hierarchy maintaining consistency and structure across media.
Composition
Visual examples
Composition
Co-op tools need to be both, informative and engaging to the user/customer. They need to express Phonak brand essence together with retailers information.
For coop marketing tools the principles are the same as for other tools except for:
- The Phonak branded part takes less space to offer an adequate presentation of the HCP
- Brand assets such as corporate images should be protected, therefore the Phonak logo is exceptionally placed on the image
Digital
Logo on top of the image. The content on the right side.
Logo on top of the image. When image is masked within the dot, minimum 40% of the layout for a better content fit.
Logo on top of the image. The content at the bottom.
Place the HCP information within the dedicated space.
Place the content within the dedicated space.
Composition
Visual examples
Visual examples
These are examples of applying the above principles and layout structures with actual content, images, and products. There is enough flexibility to adapt the layout based on the content we want to communicate.
Digital
