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Brand essence
Basic elements
Phonak logo
Phonak logo principles
Phonak logo non-Latin characters
Phonak icon
Logo Roger™
Logo Phonak communications
Colors
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Font and typography guidelines
Digital typography usage
Layout grid
Layout grid Print
Layout grid Digital
PH Images
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Diversity and inclusion
Illustrations
General Illustrations
Technical illustrations
Iconography
UI Components & motion principles
UI Components
Motion principles
Tone of voice
Tone of voice on web & Apps
Tone of voice on social media
Wording principles
eLearnings Phonak brand guidelines
Sonic branding
Sonic branding – music
Sonic branding – voice profile
Generative AI (GenAI)
GenAI definition
GenAI – Costs and resources / Employee duties
GenAI – Best practice to minimize risks
GenAI – RACI
Steps for review & approval
GenAI content creation
AI text generation
AI images
AI music & voices
AI video production
Quick read
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Clothing
Co-op marketing tools
Data visualization & tables
eLearning modules
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Newsletter
Powerpoint slides
Quickscreen
Social Media
Stationery
User Guide
Video
Basic execution details
Instruction videos (How to)
Intro & outro
Specific topics
Barcode on tools
Brand partnerships
Phonak/AB Co-Branding
Labels & badges
Lyric
Packaging design
Pediatric mascot: Leo
Podcast
POS Displays & promo items
Practice Forward
Product design
Production guidelines
Production guidelines – Asset creation
Roger branding overview
Roger positioning statement
Roger logo principles
Roger brochure
Roger ads
Roger video
Roger slides
Shoots (photography and video)
Style guide for Phonak stores
Swissness
Trademark symbol
Current
Toolbox
Rebranding 2026
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Specific topics
Detailed steps for the review and approval processes
