Specific topics
Cost and resource management / Employee duties
The resources and legal risk assessment are critical while we are not fully familiarized in working with AI.
Cost and resource management
Resource allocation
Allocate sufficient resources, including time and human oversight, to manage the AI outputs effectively. Ensure that the agency have the capacity to review, refine, and implement AI-generated artwork as needed. On your side, be prepared to work through multiple iterations, particularly if the project requires a high degree of creativity or originality that may challenge the AI’s typical capabilities.
Budget considerations
Carefully weigh the cost benefits of using AI-generated art against traditional methods, considering factors like speed, scalability, and potential for innovation.
Review time
AI-generated images are usually created as a single integrated composition, which can make it difficult to adjust or rework specific areas without altering other parts of the image. This can lead to extensive rounds of review or to the need of generating new images.
Employee duties
Using generative AI to create content introduces significant legal risks that we must carefully navigate. As AI-generated content becomes more prevalent, issues related to intellectual property (IP), copyright infringement, data privacy, and misinformation have emerged as key concerns.
By proactively addressing these legal risks, we can harness the power of AI while safeguarding against potential legal pitfalls.
In June 2023, Sonova already edited first rules and responsibilities about the use of AI that must be followed: Digital ethics & artificial intelligence
Sonova would like to ensure that our company’s confidential and proprietary information is NOT shared on AI tools and generative AI , which may result in breach of our company’s “knowledge assets.”
Violation of employee duties
Inputting confidential company data into AI tools could potentially lead to a breach of employee duties under applicable laws and employment contracts. Please make sure to familiarize yourself with the Sonova guidance.