Specific topics
Product design: Introduction
Product language means the utilization of products as an element of communication. It is the visual and functional expression of a brand’s identity, purpose, and value. It communicates the brand’s vision, personality, and benefits to the users and stakeholders.
The Phonak product design
The essence of the Phonak product language is based on the balance between softness and edginess. This to unite the human factor and the integrated high technology, in line with the Phonak brand personality.
From product design related keywords...
Elegance
balanced ergonomic
sculptural
precision
relation to the human body
flowing lines
anthromorph
anthromorph
precision
...to the design language
Please note:
Decisions on new product designs or design changes are the responsibility of the Sonova Experience Design Team and are agreed with Phonak brand management and product management. As they are the owner of the Phonak product design and product language.