Specific topics
Roger positioning statement
The positioning statement serve as a guiding principle of what Roger is, what benefit it brings to the key target audiences, how it differentiates from others and how it connects to the overall purpose of Phonak and Sonova.
The statement can be used as is:
as an internal reference for all strategic brand decisions but also as a clear positioning in external communication such as marketing tools or the website.
Statement
Key messages
Roger is an intelligent wireless technology that transmits speech directly to hearing aids and cochlear implants, helping to overcome distance and noise. Functioning like a third ear, Roger allows people with hearing loss to learn, work and socialize more easily – a big step towards more inclusive societies and greater personal well-being.
Statement
Key messages
Key messages
There is a minimum safe space around the logo. This means that elements surrounding the logo, for example pictures, texts or other logos cannot enter that safe space.
To measure it we take the height (for vertical distance) and witdh (for horizontal distance) of the letter “e” as a reference.
Education:
With Roger, you can support children’s learning and language development. It’s the hearing companion that helps children focus, participate and thrive, in the classroom and in everyday life.
Work:
Roger is the third ear that empowers you to communicate effectively in any work environment, so you can always be your most productive and creative self.
Mainstream:
Roger is the third ear that makes sure you don’t miss life’s beautiful moments. It allows you to follow conversations, stay close to friends and family and enjoy an active social life.