{"id":7993,"date":"2022-02-04T10:53:36","date_gmt":"2022-02-04T09:53:36","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=7993"},"modified":"2025-09-15T06:38:55","modified_gmt":"2025-09-15T10:38:55","slug":"ph-sonic-branding","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-sonic-branding\/","title":{"rendered":"PH Sonic branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7993\" class=\"elementor elementor-7993\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sonic branding - music<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5608973 elementor-widget elementor-widget-video\" data-id=\"5608973\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/07\/SoundOfPhonak_Web.mp4\" autoplay=\"\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9223f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9223f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-829c3ce\" data-id=\"829c3ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-933a42e elementor-widget elementor-widget-text-editor\" data-id=\"933a42e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Audio is at the heart of everything we do. Using the power of music, voice and sound, we can create unique and unforgettable moments and experiences that empower our audience, connecting them to what they truly value.<\/h6><h6>Sonic branding is the consistent and global management of the sound of a brand (music, voice and sound) across time, territory and touchpoint. If consistently and systematically applied, and cultivated in harmony with visual identity and brand experience, sonic branding has many benefits.<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcc6610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcc6610\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4478168\" data-id=\"4478168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee4f64 elementor-widget elementor-widget-text-editor\" data-id=\"dee4f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When correctly applied, a strategic approach to the music, voice and sound has a role to play beyond communications, engaging customers and partners consistently across all audio-ready touchpoints.<\/p><p><b>Advertising &amp; PR<br \/><\/b>Press, radio, TV, internal<\/p><p><b>Digital platforms<br \/><\/b>Social media, web, apps, slides, voice connected technology<\/p><p><b>Environments<br \/><\/b>Events, conferences, presentations, trade fairs, customer service on-hold, office spaces<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce797f4 elementor-widget elementor-widget-spacer\" data-id=\"ce797f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8f1604 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8f1604\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ce86c2\" data-id=\"7ce86c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb936a elementor-widget elementor-widget-text-editor\" data-id=\"ebb936a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Creative principles<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a07471\" data-id=\"1a07471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-459d0d7 elementor-widget elementor-widget-image\" data-id=\"459d0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/06\/creative-principles.png?w=1024\" title=\"creative principles\" alt=\"creative principles\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b1e27 elementor-widget elementor-widget-spacer\" data-id=\"25b1e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7a6c5b elementor-widget elementor-widget-heading\" data-id=\"e7a6c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usage of the Phonak sonic branding assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f8305 elementor-widget elementor-widget-text-editor\" data-id=\"e9f8305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>We have created an initial library of approved sonic themes, and you can choose between these variants depending on <b>the context and the feel required<\/b>.<\/li><li>These assets should be used <b>without any alterations or modifications<\/b>.<\/li><li>The use of the approved \u2018Sonic logo\u2019 (alongside our visual brandmark) as a sign off at the end of films<span style=\"font-weight: bold\">\u00a0is mandatory<\/span>. You can download the editable Video outro template below.<\/li><li>New approved versions of the logo will be created in the future.<\/li><li>Requests for changes, or adaptions should be directed to <a href=\"mailto:branding@phonak.com\">branding@phonak.com<\/a>\u00a0<b>before<\/b> creating any new versions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c160628 elementor-widget elementor-widget-spacer\" data-id=\"c160628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf2901 elementor-widget elementor-widget-heading\" data-id=\"adf2901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phonak master music theme \"life is on\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c02ec03 elementor-widget elementor-widget-text-editor\" data-id=\"c02ec03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Our brand goes beyond brand identity; the Sound of Phonak gives us the opportunity to tell our audiences who we are and what we stand for, through music, delivering an impactful and more immersive experience of our brand.<\/p><p>The music is owned by the brand so it becomes a unique and distinct brand asset \u2013 we use (and if required) make our own.<\/p><p>Our musical theme \u2018life is on\u2019 is flexible enough to adapt to any use; long or short.<\/p><p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-1\" preload=\"auto\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3?_=1\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3<\/a><\/audio><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e2bfb elementor-widget elementor-widget-heading\" data-id=\"a9e2bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GenAI music<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f463b99 elementor-widget elementor-widget-text-editor\" data-id=\"f463b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before using music and\/or voices generated or edited with AI, it is essential that you first familiarize yourself with the topic and the legal pitfalls of generative AI images.<\/p><p><a href=\"https:\/\/brand.sonova.com\/phonak\/generativeai\/\">Please consult the relevant chapter Generative AI (GenAI) here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9d1cd elementor-widget elementor-widget-spacer\" data-id=\"0f9d1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c8eb2 elementor-widget elementor-widget-heading\" data-id=\"51c8eb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Production matrix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8981892 elementor-widget elementor-widget-text-editor\" data-id=\"8981892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-family: 'Rotis Sans for Phonak';font-size: 18px\">This matrix helps you to select the right kind of asset for your purpose.<\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7317a elementor-widget elementor-widget-image\" data-id=\"0c7317a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/06\/sonic_branding_process-1.png?w=1024\" title=\"sonic_branding_process\" alt=\"sonic_branding_process\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dae5d elementor-widget elementor-widget-spacer\" data-id=\"49dae5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ffac0 elementor-widget elementor-widget-heading\" data-id=\"94ffac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Phonak sonic library<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc609bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc609bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d59e76\" data-id=\"5d59e76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252f6f2 elementor-widget elementor-widget-text-editor\" data-id=\"252f6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Type of music track<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32bfa56\" data-id=\"32bfa56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b5bfb3 elementor-widget elementor-widget-text-editor\" data-id=\"2b5bfb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-style: normal\">To use..<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-683f34e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683f34e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21e52ec\" data-id=\"21e52ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-614d250 elementor-widget elementor-widget-text-editor\" data-id=\"614d250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Main music theme<br \/><\/span>This is our hero music theme.<br \/>Use this variant if you are in any doubt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f247257\" data-id=\"f247257\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4ea9a elementor-widget elementor-widget-text-editor\" data-id=\"ef4ea9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3?_=2\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandMainTheme.mp3<\/a><\/audio><\/p><p>&#8211; for videos with a hollistic approach where no spoken words are used<br \/>&#8211; as &#8220;on hold&#8221; music on the phone<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2f5a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2f5a31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-109f723\" data-id=\"109f723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83f0d7f elementor-widget elementor-widget-text-editor\" data-id=\"83f0d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">The hook<br \/><\/span>This is the catchy combination of tones and rhythm\u00a0that stays in the listener&#8217;s head.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-843e326\" data-id=\"843e326\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5babead elementor-widget elementor-widget-text-editor\" data-id=\"5babead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicLogoHook.mp3?_=3\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicLogoHook.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicLogoHook.mp3<\/a><\/audio><\/p><p>&#8211; in combination with the video outro<br \/>&#8211; as chime for an announcement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-abd95bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd95bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20ea7c4\" data-id=\"20ea7c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424be38 elementor-widget elementor-widget-text-editor\" data-id=\"424be38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Background variant 1<br \/><\/span>This is a reduced and calm variant.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a431385\" data-id=\"a431385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8995f9c elementor-widget elementor-widget-text-editor\" data-id=\"8995f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-4\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandTestimonialVariant.mp3?_=4\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandTestimonialVariant.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandTestimonialVariant.mp3<\/a><\/audio><\/p><p>&#8211; for testimonial videos or interviews<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2674373 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2674373\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91e40f6\" data-id=\"91e40f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd6961 elementor-widget elementor-widget-text-editor\" data-id=\"fcd6961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Background variant 2<\/span><br \/>This variant is more uplifting and a bit more intense than the background variant 1.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d67227\" data-id=\"8d67227\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02399cc elementor-widget elementor-widget-text-editor\" data-id=\"02399cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-5\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandHowToVariant.mp3?_=5\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandHowToVariant.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandHowToVariant.mp3<\/a><\/audio><\/p><p>&#8211; for how-to-videos<br \/>&#8211; animated illustrations<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d4832e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d4832e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9877ff8\" data-id=\"9877ff8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c624f36 elementor-widget elementor-widget-text-editor\" data-id=\"c624f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">Sphere variant<br \/><\/span>This is the &#8220;sound carpet&#8221; that is floating to create a warm, calm atmosphere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2972191\" data-id=\"2972191\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd995e elementor-widget elementor-widget-text-editor\" data-id=\"1cd995e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-6\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandBackgroundVariant.mp3?_=6\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandBackgroundVariant.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandBackgroundVariant.mp3<\/a><\/audio><\/p><p>&#8211; for the final minutes before the \u201cshow\u201d starts to give the audience a positive experience<br \/>&#8211; as background music at exhibition stands (endless sound loop) or for in-store sound systems<br \/>&#8211; also for road shows, sale presentations, sales presentations, media day, call centers,etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-741cd8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741cd8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ca5347\" data-id=\"5ca5347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fed6c2 elementor-widget elementor-widget-text-editor\" data-id=\"3fed6c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold\">\u00a0<\/span><span style=\"font-weight: bold\">Vision\/tech variant<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a29fe51\" data-id=\"a29fe51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c98d61 elementor-widget elementor-widget-text-editor\" data-id=\"5c98d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><audio class=\"wp-audio-shortcode\" id=\"audio-7993-7\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandVisionTechVariant.mp3?_=7\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandVisionTechVariant.mp3\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_audio_SonicBrandVisionTechVariant.mp3<\/a><\/audio><\/p><p>&#8211; to support tech and vision orientated content such as movies that showcase the vision of hearing technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-afaa7e9 elementor-widget elementor-widget-heading\" data-id=\"afaa7e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Downloads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb94cca elementor-widget elementor-widget-text-editor\" data-id=\"eb94cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/PH_sonic_music.zip\"><b>The complete sonic music library<\/b><\/a><br \/>(Sonic hook and sonic music library)<\/p><p><strong><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/06\/PH_Ringtones.zip\">PH_Sonic branding ringtones for mobile phones<\/a><\/strong><\/p><p><b><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/01\/PH_Template_StandardVideoOutro_EN.zip\">PH_The video outro template with sonic logo (standard)<\/a><\/b><\/p><p><b><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/PH_SonicBranding_Guidelines.pptx\">The sonic branding guidelines<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Specific topics Sonic branding &#8211; music https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/07\/SoundOfPhonak_Web.mp4 Audio is at the heart of everything we do. Using the power of &#8230; <a title=\"PH Sonic branding\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-sonic-branding\/\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-7993","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Sonic branding - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Sonic branding - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Specific topics Sonic branding &#8211; music https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/07\/SoundOfPhonak_Web.mp4 Audio is at the heart of everything we do. Using the power of ... 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