{"id":7293,"date":"2021-08-09T08:48:05","date_gmt":"2021-08-09T06:48:05","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=7293"},"modified":"2025-03-25T11:46:02","modified_gmt":"2025-03-25T15:46:02","slug":"ph-font-and-typography-2","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-font-and-typography-2\/","title":{"rendered":"PH Font and typography"},"content":{"rendered":"\t\t
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Basic elements<\/span><\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Phonak font and typography<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Rotis font is the official Phonak font, licensed for all channels and therefore an important brand asset. Please use it whenever possible. If you are working with a software that does not support it or might create unwanted results, then use Arial Regular instead.<\/p>

Overall keep in mind that main titles, slogans, lead text and quotes are to be set in Rotis Semi (Serif) in order to receive an impactful statement. Headlines, subtitles and body text are to be set in Rotis Sans (Serif).<\/p>

The hierarchy offers some flexibility on headline colors for print. However, on digital tools Phonak green is not recommended for headlines in white background and vice versa, due to accessibility issues.\u00a0<\/p>

\u00a0<\/p>

Always keep left alignment of the text:<\/span><\/p>

In Phonak we use always left alignment of the titles and text. Exceptions can be accepted if there is no availability\u00a0on some digital components on Websites and Social Media.<\/p>

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\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Use the corret typeface!<\/strong>
Rotis Semi for Phonak and Rotis Sans for Phonak are the current typefaces we are using since 2020.
Any other or older fonts like Rotis xxx <\/em>SerifPro, Rotis xxx <\/em>SansPro, Phonak Rotis, Rotis for SAP, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Digital tools\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Please see details here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Font and size hierarchy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quote marks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you want a quote highlighted, either in printed tools or in a slide, consider the following parameters:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Printed tools such as brochures, pamphlets or leaflets follow these settings. If necessary, you can reduce the font size for smaller formats than A4, however the ratio of quote marks and copy must remain.
Make sure that the quote is not too long (max. four lines) and ends with the green dot.<\/p>

Rotis Sans for Phonak bold
Font size 32
Line spacing 30<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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For slides, you can use the pre-set quote in the official PPT-Template. Make sure that the quote is not too long (max. four lines).<\/p>

Arial
Font size 42
Line spacing 49<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Trade marks<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Please see the separate chapter about trade marks and how to apply
the TM symbol correctly here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"thumbnail-22_02ca35\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Typefaces for non-latin fonts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For non-latin languages we use the following font sets:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chinese (simplified)<\/span><\/p>

Chinese (traditional)<\/span><\/p>

Greek<\/span><\/p>

Japanese<\/span><\/p>

Korean<\/span><\/p>

Romanian<\/span><\/p>

Russian<\/span><\/p>

Vietnamese<\/span><\/p>

\u00a0<\/p>

Right-to-left languages<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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SimSun<\/p>

PMingLiU<\/p>

Myriad Pro<\/p>

Yu Gothic<\/p>

Gulim<\/p>

Rotis for Phonak (covered by the new Rotis font set)<\/p>

Rotis for Phonak\u00a0(covered by the new Rotis font set)<\/p>

Arial<\/p>

\u00a0<\/p>

Arial<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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