{"id":6869,"date":"2021-07-15T13:43:48","date_gmt":"2021-07-15T11:43:48","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=6869"},"modified":"2025-01-08T05:53:37","modified_gmt":"2025-01-08T10:53:37","slug":"ph-trademark-symbol","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-trademark-symbol\/","title":{"rendered":"PH Trademark symbol"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6869\" class=\"elementor elementor-6869\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phonak trademark symbol<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b6bf2b elementor-widget elementor-widget-heading\" data-id=\"9b6bf2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 style=\"line-height: 1.3;margin-bottom: 8px;font-size: 28px;, sans-serif;font-style: normal;font-weight: 600 !important\"><strong>Application in a main title or chapter title<\/strong><\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18eaa2 elementor-widget elementor-widget-text-editor\" data-id=\"a18eaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"e0fdade5-1dfd-4689-9821-ebe0bd2ae81e\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px;margin-top: 24px;margin-bottom: 24px;, sans-serif;font-size: 14px\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden;margin-bottom: -16px\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"e0fdade5-1dfd-4689-9821-ebe0bd2ae81e\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden;cursor: text;padding-top: 1px;padding-right: 2px;padding-left: 2px;min-height: 0px\" data-automation-id=\"textBox\"><p style=\"line-height: 1.4em;margin-bottom: 0px;font-size: 18px\">The \u2122 symbol in a main title or chapter title is applied in a more sensitive way. By using the Rotis Sans for Phonak bold the \u2122 visually sticks out.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a62fd40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a62fd40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f28d71\" data-id=\"8f28d71\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3a17e3 elementor-widget elementor-widget-heading\" data-id=\"a3a17e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Application<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da4a89b elementor-widget elementor-widget-image\" data-id=\"da4a89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/06\/thumbnail-22-1024x465-1.png?w=1024\" title=\"thumbnail-22-1024\u00d7465\" alt=\"thumbnail-22-1024x465\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0493574 elementor-widget elementor-widget-text-editor\" data-id=\"0493574\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130;line-height: 1.4em;margin-bottom: 1.4em\">The superscript \u2122 symbol usually is applied by using the standard settings of the application you are working with. According to the applied font and the respective font size the s superscript \u2122 symbol is inserted automatically.<\/p><p style=\"color: #323130;line-height: 1.4em;margin-bottom: 0px\">In case the superscript \u2122 symbol is first used in a main title or chapter title, the \u2122 symbol is treated in a special way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8b334ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b334ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d631a0b\" data-id=\"d631a0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-792c91b elementor-widget elementor-widget-image\" data-id=\"792c91b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/TradeMark1.png?w=570\" title=\"TradeMark1\" alt=\"TradeMark1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1365d05 elementor-widget elementor-widget-text-editor\" data-id=\"1365d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #323130; font-size: 14px; text-align: center; font-weight: normal;\">First primary use of a trademark on front cover &#8211; <br \/>trademark with superscript \u2122 symbol.<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c59151\" data-id=\"1c59151\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac8d09a elementor-widget elementor-widget-image\" data-id=\"ac8d09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/TradeMark2.png?w=607\" title=\"TradeMark2\" alt=\"TradeMark2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb10e0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bb10e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><span style=\"font-weight: normal;\"><span style=\"color: #323130; font-size: 14px; text-align: center;\">Apply the \u2122 symbol on the inside page if this is the first primary use in a brochure.<br \/><\/span><span style=\"color: #323130; font-size: 14px; text-align: center;\">In case the superscript \u2122 symbol is first used in a main title or chapter title, the \u2122 symbol is treated in a special way.<\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f096c8 elementor-widget elementor-widget-image\" data-id=\"3f096c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/TradeMark3Sky.png?w=1024\" title=\"TradeMark3Sky\" alt=\"TradeMark3Sky\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4e11c elementor-widget elementor-widget-heading\" data-id=\"4e4e11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">General<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be2cc6c elementor-widget elementor-widget-text-editor\" data-id=\"be2cc6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130;line-height: 1.4em;margin-bottom: 1.4em\">A trademark is a word, name, symbol, device, design or phrase\/slogan or any combination thereof adopted and used by Phonak to identify its goods and services and to distinguish them from the goods and services of others.<\/p><p style=\"color: #323130;line-height: 1.4em;margin-bottom: 1.4em\"><strong>Use in collaterals<\/strong><br \/>Indicate the trademark status via superscript \u2122 symbol in the first primary use of a trademark or service mark (i.e., whether it occurs in the body text, caption, headline or sub-headline). For uses thereafter, it is not necessary to use the trademark symbol any more.<\/p><p style=\"color: #323130;line-height: 1.4em;margin-bottom: 0px\"><strong>Please note:<\/strong><br \/>Please find more detailed information from a legal point of view in the Trademark Usage Guidelines and in the Global Trademark List which are found here.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Specific topics Phonak trademark symbol Application in a main title or chapter title The \u2122 symbol in a main title &#8230; <a title=\"PH Trademark symbol\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-trademark-symbol\/\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-6869","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Trademark symbol - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Trademark symbol - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Specific topics Phonak trademark symbol Application in a main title or chapter title The \u2122 symbol in a main title ... 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