{"id":6767,"date":"2021-07-15T09:58:47","date_gmt":"2021-07-15T07:58:47","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=6767"},"modified":"2025-12-10T03:44:11","modified_gmt":"2025-12-10T08:44:11","slug":"ph-shoots-photography-and-video","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-shoots-photography-and-video\/","title":{"rendered":"PH Shoots (photography and video)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6767\" class=\"elementor elementor-6767\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phonak shoots (photography and video)<br><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96482d elementor-widget elementor-widget-video\" data-id=\"d96482d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/PH_movie_everything_on_full_2021_EN_sub_Web_V1.00.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb9320 elementor-widget elementor-widget-text-editor\" data-id=\"ccb9320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Best practice for movies<\/strong><br \/>Above: Current Phonak brand video<br \/>Below: Current Phonak vision movie<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db5af2b elementor-widget elementor-widget-video\" data-id=\"db5af2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/08\/PH_Movie_Vision_Web_EN_V1.00.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9223f67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9223f67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-829c3ce\" data-id=\"829c3ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f63569 elementor-widget elementor-widget-spacer\" data-id=\"0f63569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a18eaa2 elementor-widget elementor-widget-text-editor\" data-id=\"a18eaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130; line-height: 1.4em; margin-bottom: 1.4em;\">Whenever you are preparing a Phonak specific shoot of photography and\/or video, please refer to the guidance on this page. For important launch shootings and further support, please contact the\u00a0brand team.\u00a0<\/p><p style=\"color: #323130; line-height: 1.4em; margin-bottom: 1.4em;\">Project relevant topics such as briefing, concept and\u00a0storyboard are important topics, that should be clarified prior each shooting execution.\u00a0<\/p><p style=\"color: #323130; line-height: 1.4em; margin-bottom: 0px;\"><strong>Execution:\u00a0<\/strong>Both, media, images and videos, are strong brand assets, therefore, please refer to each guidelines for all relevant specifications of execution:<\/p><div id=\"dabc2ad0-fd19-4d18-981e-3fed160512ab\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px; margin-top: 24px; margin-bottom: 24px; color: #323130; font-size: 14px;\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden; margin-bottom: -16px;\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"dabc2ad0-fd19-4d18-981e-3fed160512ab\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden; cursor: text; padding-top: 1px; padding-right: 2px; padding-left: 2px; min-height: 0px;\" data-automation-id=\"textBox\"><ul style=\"line-height: 1.3; margin-bottom: 8px; font-size: 18px; padding-left: 50px; margin-left: 0px !important;\"><li style=\"margin-bottom: 8px;\"><a style=\"color: #7a7574;\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-images\/\" target=\"_blank\" rel=\"noopener\" data-interception=\"off\" data-cke-saved-href=\"\/teams\/ch-ph-mkt-BrandPlatform\/SitePages\/Images.aspx\">Image guideline<\/a><\/li><li style=\"margin-bottom: 8px;\"><a href=\"https:\/\/brand.sonova.com\/phonak\/ph-video\/\" target=\"_blank\" rel=\"noopener\">Video guideline<\/a><\/li><\/ul><\/div><\/div><\/div><\/div><div id=\"e254191a-6c67-4e94-a297-c7a8500f27d2\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px; margin-top: 24px; margin-bottom: 24px; color: #323130; font-size: 14px;\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden; margin-bottom: -16px;\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"e254191a-6c67-4e94-a297-c7a8500f27d2\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden; cursor: text; padding-top: 1px; padding-right: 2px; padding-left: 2px; min-height: 0px;\" data-automation-id=\"textBox\"><p style=\"line-height: 1.4em; margin-bottom: 0px; font-size: 18px;\"><strong>Briefing:\u00a0<\/strong>Includes\u00a0topics such as target group,\u00a0project details, references, key messages, expected outcome (mandatory\u00a0vs. optionally), timing and budget.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf52b00\" data-id=\"bf52b00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe04c62 elementor-widget elementor-widget-text-editor\" data-id=\"fe04c62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c69abaf2-e416-4949-aa0c-8a3d937fbd3a\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px;margin-top: 24px;margin-bottom: 24px;color: #323130;font-size: 14px\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden;margin-bottom: -16px\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"c69abaf2-e416-4949-aa0c-8a3d937fbd3a\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden;cursor: text;padding-top: 1px;padding-right: 2px;padding-left: 2px;min-height: 0px\" data-automation-id=\"textBox\"><p style=\"line-height: 1.4em;margin-bottom: 0px;font-size: 18px\"><strong>Concept:\u00a0<\/strong>The final version should include all relevant details and represent a common understanding among all involved parties (you, agency, production team). Make sure the following topics are covered:<\/p><ul style=\"line-height: 1.3;margin-bottom: 8px;font-size: 18px;padding-left: 50px;margin-left: 0px !important\"><li style=\"margin-bottom: 8px\">Mood board defining the look and feel<\/li><li style=\"margin-bottom: 8px\">Visual overview of actors, locations and props including descriptions<\/li><li style=\"margin-bottom: 8px\">Overview of all parties involved<\/li><li style=\"margin-bottom: 8px\">Relevant briefing details<\/li><\/ul><\/div><\/div><\/div><\/div><div id=\"416964fd-d855-4c66-aae3-425128c24f15\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px;margin-top: 24px;margin-bottom: 24px;color: #323130;font-size: 14px\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden;margin-bottom: -16px\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"416964fd-d855-4c66-aae3-425128c24f15\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden;cursor: text;padding-top: 1px;padding-right: 2px;padding-left: 2px;min-height: 0px\" data-automation-id=\"textBox\"><p style=\"line-height: 1.4em;margin-bottom: 0px;font-size: 18px\"><strong>Storyboard:\u00a0<\/strong>This is specifically important for video productions. The storyboard explains the story and usually contains images and text of the single steps and\/or scenes. If the video has a voice over, the respective text script is crucial part of the final storyboard.\u00a0<\/p><\/div><\/div><\/div><\/div><div id=\"78b7cfbe-d8db-4f2d-a4c6-5d75a7560cd6\" class=\"ControlZone ControlZone--clean a_a_50a7110f\" style=\"padding: 8px;margin-top: 24px;margin-bottom: 24px;color: #323130;font-size: 14px\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte-webpart-inlineImageHidden\" style=\"overflow: hidden;margin-bottom: -16px\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"78b7cfbe-d8db-4f2d-a4c6-5d75a7560cd6\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix increasedVerticalSpacing cke_editable rteEmphasis root-85\" style=\"overflow: hidden;cursor: text;padding-top: 1px;padding-right: 2px;padding-left: 2px;min-height: 0px\" data-automation-id=\"textBox\"><p style=\"line-height: 1.4em;margin-bottom: 0px;font-size: 18px\"><strong>Shooting plan:<\/strong>\u00a0The production office needs to deliver a detailed plan of the shooting schedule.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a62fd40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a62fd40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f28d71\" data-id=\"8f28d71\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dfd758 elementor-widget elementor-widget-heading\" data-id=\"5dfd758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GenAI videos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0785825 elementor-widget elementor-widget-text-editor\" data-id=\"0785825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before using images generated or edited with AI in tools, it is essential that you first familiarize yourself with the topic and the legal pitfalls of generative AI images.<\/p><p><a style=\"background-color: #ffffff;\" href=\"https:\/\/brand.sonova.com\/phonak\/generativeai\/\">Please consult the relevant chapter Generative AI (GenAI) here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-013ee95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"013ee95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee7f60f\" data-id=\"ee7f60f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e5eb5 elementor-widget elementor-widget-heading\" data-id=\"42e5eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stage setting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-477893d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477893d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb70279\" data-id=\"cb70279\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad377a4 elementor-widget elementor-widget-text-editor\" data-id=\"ad377a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130; line-height: 1.4em; margin-bottom: 1.4em;\"><b>Actors<\/b><br \/>Choose talents according to the target audience.<\/p><ul><li><strong>Note:<\/strong>\u00a0If you are filming without a Make-Up artist, please have some neutral powder ready to avoid shiny facial skin.\u00a0<\/li><\/ul><p style=\"line-height: 1.4em; margin-bottom: 1.4em;\"><b style=\"color: #323130;\">Clothes<\/b><span style=\"color: #323130;\"><b><br \/><\/b><\/span><span style=\"color: #666666;\">Prefer uni color garment \u2013 or light patterns. Avoid nervous patterns, flowers and other organic shapes, and fancy colors.\u00a0<\/span><span style=\"color: #323130;\">Other actors as well as testimonials are dressed in plain and subtle colors, rather de-saturated. No expressive,\u00a0intense colors or bright patterns (stripes and dots aren&#8217;t appropriate due to visual\u00a0distraction).<\/span><\/p><p><span style=\"color: #323130;\">No need to have the hero wearing any green clothing anymore.<\/span><\/p><ul style=\"color: #323130; line-height: 1.3; margin-bottom: 8px; padding-left: 50px; margin-left: 0px !important;\"><li style=\"margin-bottom: 8px;\"><strong>Note:<\/strong>\u00a0It is strongly recommended to approve prior the shooting on the clothes. Challenge the agency to provide a good selection.\u00a0<\/li><\/ul><p><span style=\"font-weight: bold; color: #323130;\">Props<\/span><br \/>Props shall appear discreet and natural in their environment. Rather use white, transparent or subtle colors than colorful pieces.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba5461b\" data-id=\"ba5461b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e19425 elementor-widget elementor-widget-text-editor\" data-id=\"3e19425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130; line-height: 1.4em; margin-bottom: 1.4em; margin-left: 0in;\"><strong>Light\/color grading<\/strong><br \/>White and light in terms of enhancing the key message and focus on the main actors. The better the shooting conditions are, the less processing work in post production will be necessary.\u00a0<\/p><p style=\"color: #323130; line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><strong>Night scenes<\/strong><br \/>Please only show night scenes if they are related to the message. <br \/>Example: Fireworks are noisy, which our technology reduces and sustainably improves hearing in a noisy environment.<br \/><br \/><\/p><p style=\"line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><span style=\"color: #323130;\"><b>Use of colors for styling<br \/><\/b><\/span><span style=\"color: #323130;\">Color accents can help give a set a friendly or professional look.<\/span><\/p><p style=\"line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><span style=\"color: #323130;\">Although we have not been following the \u201cGreen Hero\u201d concept for some time, color can still be used in styling accessories and props.<\/span><\/p><p style=\"line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><span style=\"color: #323130;\"><br \/><b>Color exclusions!<\/b><\/span><\/p><p style=\"line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><span style=\"color: #323130;\">The following two colors may not be used (neither in clothing, accessories nor props) because they are primary colors of our competitors:<br \/><\/span><span style=\"color: #333333;\">&#8211;<b> Never use pink and magenta<\/b><\/span><\/p><p style=\"line-height: 1.4em; margin-bottom: 0px; margin-left: 0in;\"><span style=\"color: #333333;\">&#8211; <b>Never use yellow<\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cf9e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cf9e32\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-747b972\" data-id=\"747b972\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f84d3ca elementor-widget elementor-widget-heading\" data-id=\"f84d3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Locations\/backgrounds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b31001 elementor-widget elementor-widget-text-editor\" data-id=\"9b31001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #323130\">The overall approach of choosing backgrounds and locations is to have a\u00a0light and\u00a0bright color tints well as depth of focus. The present mood boards provide an idea of how such locations can look like.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0cc2d89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0cc2d89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b50534\" data-id=\"6b50534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b957b20 elementor-widget elementor-widget-text-editor\" data-id=\"b957b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: #323130\">Indoors<\/strong><br style=\"color: #323130\" \/><span style=\"color: #323130\">White, grey and\u00a0natural furniture or\u00a0light wooden surfaces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84830cf elementor-widget elementor-widget-spacer\" data-id=\"84830cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1b061 elementor-widget elementor-widget-text-editor\" data-id=\"3d1b061\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: #323130;\">Outdoor<br \/><\/strong><span style=\"color: #323130;\">Bright and clean environment, if possible blue sky. <br \/>Only shoot during sun-sets or nights if the messaging is requesting it.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be1f18a\" data-id=\"be1f18a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bd089 elementor-widget elementor-widget-image\" data-id=\"83bd089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2021\/07\/content-2-12.png?w=960\" title=\"content (2)\" alt=\"content (2)\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9bc48e elementor-widget elementor-widget-text-editor\" data-id=\"b9bc48e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #323130;font-size: 14px;text-align: center\">Home\/apartment locations<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3700472 elementor-widget elementor-widget-image\" data-id=\"3700472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/01\/54be66e0-4c64-4432-8da2-0e00ba95b916.png?w=960\" title=\"54be66e0-4c64-4432-8da2-0e00ba95b916\" alt=\"54be66e0-4c64-4432-8da2-0e00ba95b916\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c39b871 elementor-widget elementor-widget-text-editor\" data-id=\"c39b871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #323130;font-size: 14px;text-align: center\">Office locations<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d4c54a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d4c54a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb7af6a\" data-id=\"fb7af6a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84c21c4 elementor-widget elementor-widget-heading\" data-id=\"84c21c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Actors\/Models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e9949 elementor-widget elementor-widget-text-editor\" data-id=\"31e9949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #323130;\">Phonak is a globally present company and represents a diversity of cultures, mentalities and ethnicity. It\u2019s important to represent these aspects by hiring actors of different nationalities.<\/span><\/p><p><span style=\"color: #323130;\">Make sure through your agency, that the actors\/models haven&#8217;t been representing competitors recently and that the usage rights (full buy out) have been agreed accordingly.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b3eedc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3eedc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b72df26\" data-id=\"b72df26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b5f6d1 elementor-widget elementor-widget-text-editor\" data-id=\"8b5f6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Fingernails\/Hands<br \/><\/b>Fingernails should be cut back and polished (if necessary) in order to appear as natural and neutral as possible. Nailcolors and\/or decorations should be avoided.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e30d9 elementor-widget elementor-widget-spacer\" data-id=\"f5e30d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0c484 elementor-widget elementor-widget-text-editor\" data-id=\"5d0c484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"color: #323130;\"><b>Tattoos<\/b><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5bc95 elementor-widget elementor-widget-spacer\" data-id=\"cc5bc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8055c7 elementor-widget elementor-widget-text-editor\" data-id=\"f8055c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Make-Up<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd386ec\" data-id=\"cd386ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea9b165 elementor-widget elementor-widget-image\" data-id=\"ea9b165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/05\/fingernails-1.jpg?w=960\" title=\"fingernails\" alt=\"fingernails\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-534735d elementor-widget elementor-widget-spacer\" data-id=\"534735d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa2fea elementor-widget elementor-widget-text-editor\" data-id=\"aaa2fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although tattoos are accepted in many parts of the world, we respect those regions where tattoos have social meaning or are not part of the popular culture. Therefore, no tattoos should be visible or they should be covered prior the shoot.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cacf54 elementor-widget elementor-widget-text-editor\" data-id=\"4cacf54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #323130;\">Our business environment is medical in nature. This should also be reflected in our shoots.<br \/><\/span><span style=\"color: #323130;\">Therefore, make-up must be used with restraint. The actors\/models should have as natural an appearance as possible.<\/span><\/p><p><span style=\"font-weight: bold; color: #323130;\">Note:<\/span><span style=\"color: #323130;\">\u00a0If you are filming without a Make-Up artist, please have some neutral powder ready to avoid shiny facial skin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41cbfac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41cbfac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbc22be\" data-id=\"dbc22be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cff9ac4 elementor-widget elementor-widget-heading\" data-id=\"cff9ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a83e3 elementor-widget elementor-widget-text-editor\" data-id=\"b7a83e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #323130; line-height: 1.4em; margin-bottom: 0px;\"><strong>Checkpoints for interviews or documentations with and about hearing aid wearers and\/or their&nbsp;family members and other actors:<\/strong><\/p>\n<ul style=\"color: #323130; line-height: 1.3; margin-bottom: 8px; padding-left: 50px; margin-left: 0px !important;\">\n<li style=\"margin-bottom: 8px;\">signed artist agreement and\/or NDA&#8217;s as well as picture release agreements&nbsp;<b>prior<\/b> the&nbsp;shoot starts.<\/li>\n<li style=\"margin-bottom: 8px;\">ask them to wear not too bright nor too colorful clothes (no stripes or strong patterns).<\/li>\n<li style=\"margin-bottom: 8px;\">choose a calm, clean and light environment<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Specific topics Phonak shoots (photography and video) https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/PH_movie_everything_on_full_2021_EN_sub_Web_V1.00.mp4 Best practice for moviesAbove: Current Phonak brand videoBelow: Current Phonak vision movie &#8230; <a title=\"PH Shoots (photography and video)\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-shoots-photography-and-video\/\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-6767","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Shoots (photography and video) - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Shoots (photography and video) - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Specific topics Phonak shoots (photography and video) https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/02\/PH_movie_everything_on_full_2021_EN_sub_Web_V1.00.mp4 Best practice for moviesAbove: Current Phonak brand videoBelow: Current Phonak vision movie ... 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