{"id":6400,"date":"2021-07-05T08:50:13","date_gmt":"2021-07-05T06:50:13","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=6400"},"modified":"2024-10-01T07:01:44","modified_gmt":"2024-10-01T11:01:44","slug":"ph-infographics","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/","title":{"rendered":"PH Infographics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6400\" class=\"elementor elementor-6400\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Applications<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Infographics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4f53a elementor-widget elementor-widget-text-editor\" data-id=\"ca4f53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>This application example explains how to set up an infographic by showing five principles. Your own infographic doesn\u2019t have to look exactly the same, but should follow these principles. It also shows how elements such as boxes, shapes, graphs, percentages, lines, backgrounds and illustrations can be applied in an optimal way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cd8d38c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd8d38c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cb4db1\" data-id=\"0cb4db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1452c1a elementor-widget elementor-widget-text-editor\" data-id=\"1452c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div style=\"padding: 8px; margin-top: 24px; margin-bottom: 24px;\" data-automation-id=\"CanvasControl\"><div style=\"overflow: hidden; margin-bottom: -16px;\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"63607888-2255-44f9-a660-46eac4774564\"><div style=\"overflow: hidden; cursor: text; padding-top: 1px; padding-right: 2px; padding-left: 2px; min-height: 0px;\" data-automation-id=\"textBox\"><pre style=\"line-height: 1.3; margin-bottom: 8px;\"><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">What makes an effective infographic?<\/span><\/span><\/strong><\/pre><ol><li>\u00a0Well designed, clearly structured<\/li><li>\u00a0A good story, easy to understand<\/li><li>\u00a0Shows content visually<\/li><\/ol><h3><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Visuals<\/span><\/span><\/strong><\/h3><ul><li>Illustration and icons are a great support for visualizing content. Product images can be combined with icons to Highlight technical features. Use corporate images only if it sets the right tone for your message.<\/li><li>Visualize percentages boldly. Also think about using our illustrations to visualize percentages in a different way. They can be adapted easily thanks to the open file in MAM.<\/li><\/ul><p style=\"line-height: 1.3; margin-bottom: 8px;\"><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Colors<\/span><\/span><\/strong><\/p><ul><li>With the usage of color we differentiate between different types of charts and functions. The resulting visuals are designed to make it easy to compare data and use it to tell a story.<\/li><li>\u00a0Use white space\u00a0<\/li><li>\u00a0Background color: 5% PH Graphite, HEX: f2f2f2<\/li><li>Secondary colors can be used if the infographic contains data visualization which need a distinction. Secondary colors should not be dominant.<\/li><li>To highlight values that are not comparable to each other or are in a chronological order, only the primary color is used. As contrast color we use neutral colors.<\/li><li>To distinguish categories (e.g. different hearing devices or app features), our secondary colors are used.<\/li><\/ul><div><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Typography<\/span><\/span><\/strong><\/div><ul><li>Don\u2019t use too much text, but visualize content.<\/li><li>Highlight key information by using the dot as Phonak\u2019s brand expression. Avoid using colors for typography.<\/li><li><div><div>Additional information can be placed as body copy in Rotis Sans Serif. If you need a Headline, make it bold.<\/div><\/div><\/li><\/ul><p style=\"line-height: 1.3; margin-bottom: 8px;\"><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Format<\/span><\/span><\/strong><\/p><p style=\"line-height: 1.3; margin-bottom: 8px;\">The format is flexible and depends on the channel, where the info-graphic will be shown.<\/p><p style=\"line-height: 1.3; margin-bottom: 8px;\"><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">\u00a0<\/span><\/span><\/p><pre><strong>What makes your design stand out?\u00a0<\/strong><\/pre><p><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Flow<\/span><\/span><\/strong><\/p><ul><li>Content\/story flows easily and logically<\/li><li>\u00a0It takes the eye on a predefined journey<\/li><\/ul><p><span style=\"font-size: 20px;\">\u00a0<\/span><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Hierarchy<\/span><\/span><\/strong><\/p><ul><li>\u00a0Structured<\/li><li>\u00a0Highlight key information<\/li><\/ul><p style=\"line-height: 1.3; margin-bottom: 8px;\"><strong><span style=\"color: #323130;\"><span style=\"font-size: 20px;\">Structure<\/span><\/span><\/strong><\/p><ul><li>\u00a0Unclutter content<\/li><li>\u00a0Don\u2018t use too much text<\/li><li>\u00a0Emphasis by using scale<\/li><li>\u00a0<strong>Less is more!<\/strong><\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-29dfc3d\" data-id=\"29dfc3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df50d6 elementor-widget elementor-widget-image\" data-id=\"4df50d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png?w=358\" title=\"infographic\" alt=\"infographic\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0796a8 elementor-widget elementor-widget-image\" data-id=\"e0796a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/10\/PHInfographic.png?w=274\" title=\"PHInfographic\" alt=\"PHInfographic\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Applications Infographics This application example explains how to set up an infographic by showing five principles. Your own infographic doesn\u2019t &#8230; <a title=\"PH Infographics\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-6400","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Infographics - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Infographics - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Applications Infographics This application example explains how to set up an infographic by showing five principles. Your own infographic doesn\u2019t ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/\" \/>\n<meta property=\"og:site_name\" content=\"Phonak Brand Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-01T11:01:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png?w=358\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/\",\"url\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/\",\"name\":\"PH Infographics - Phonak Brand Platform\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2024\\\/09\\\/infographic.png?w=358\",\"datePublished\":\"2021-07-05T06:50:13+00:00\",\"dateModified\":\"2024-10-01T11:01:44+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/ph-infographics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2024\\\/09\\\/infographic.png\",\"contentUrl\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/wp-content\\\/uploads\\\/sites\\\/28\\\/2024\\\/09\\\/infographic.png\",\"width\":797,\"height\":2277},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/#website\",\"url\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/\",\"name\":\"Phonak Brand Platform\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brand.sonova.com\\\/phonak\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PH Infographics - Phonak Brand Platform","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"PH Infographics - Phonak Brand Platform","og_description":"Applications Infographics This application example explains how to set up an infographic by showing five principles. Your own infographic doesn\u2019t ... Read more","og_url":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/","og_site_name":"Phonak Brand Platform","article_modified_time":"2024-10-01T11:01:44+00:00","og_image":[{"url":"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png?w=358","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/","url":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/","name":"PH Infographics - Phonak Brand Platform","isPartOf":{"@id":"https:\/\/brand.sonova.com\/phonak\/#website"},"primaryImageOfPage":{"@id":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/#primaryimage"},"image":{"@id":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/#primaryimage"},"thumbnailUrl":"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png?w=358","datePublished":"2021-07-05T06:50:13+00:00","dateModified":"2024-10-01T11:01:44+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brand.sonova.com\/phonak\/ph-infographics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brand.sonova.com\/phonak\/ph-infographics\/#primaryimage","url":"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png","contentUrl":"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2024\/09\/infographic.png","width":797,"height":2277},{"@type":"WebSite","@id":"https:\/\/brand.sonova.com\/phonak\/#website","url":"https:\/\/brand.sonova.com\/phonak\/","name":"Phonak Brand Platform","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brand.sonova.com\/phonak\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Phonak Brand Platform","distributor_original_site_url":"https:\/\/brand.sonova.com\/phonak","push-errors":false,"_links":{"self":[{"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/pages\/6400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/comments?post=6400"}],"version-history":[{"count":67,"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/pages\/6400\/revisions"}],"predecessor-version":[{"id":13695,"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/pages\/6400\/revisions\/13695"}],"wp:attachment":[{"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/media?parent=6400"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/brand.sonova.com\/phonak\/wp-json\/wp\/v2\/folder?post=6400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}