{"id":6284,"date":"2021-07-02T15:36:27","date_gmt":"2021-07-02T13:36:27","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=6284"},"modified":"2024-12-10T10:51:34","modified_gmt":"2024-12-10T15:51:34","slug":"ph-brand-partnerships","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-brand-partnerships\/","title":{"rendered":"PH Brand partnerships"},"content":{"rendered":"\t\t
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Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Brand partnerships<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The following\u00a0guidelines are designed to safeguard and feature the Phonak brand in various partnership environments.\u00a0It is important that we care about our brand. For this reason, we ask you to take the extra step to drive positive equity and to give our partners their due credit.\u00a0\u00a0<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Design principles<\/strong><\/h2>

These key principles give a framework for all activities in branding partnerships:<\/p>

\u2022 The Phonak brand must clearly displayed and given prominence
\u2022 Visual elements (such as the Phonak logo or the Phonak logo icon) must not be altered or associated\u00a0with misleading context \u00a0
\u2022 Certain partnerships require separate consultation from the Phonak brand team.\u00a0
\u2022 If there are any doubts about how to apply the principles, contact the Phonak brand team:\u00a0branding@phonak.com<\/p>

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Phonak brand elements<\/strong><\/h2>

The Phonak brand elements such as logo, logo icon, illustrations, brand colors and typefaces are an important part of the visual communication and play a major role in distinguishing the Phonak brand and its brand promise from competition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Not compliant examples<\/b>
To maintain the recognizable and unique look of Phonak, the usage of the brand elements is restricted. The examples shown on the right do not comply with our interests and are not acceptable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Co-branding<\/h2>

Co-branding is an arrangement between two or more partner brands to work together to achieve a desired goal.\u00a0<\/h3>

The Phonak\/AB co-branding
<\/span>Phonak and Advanced Bionics stand united under the Sonova brand vision of a world where all patients can enjoy in the delight of hearing. This connection is unlike anything else in the world of audiology.\u00a0<\/span><\/h3><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

Detailed design guidelines of the Phonak\/AB co-brand can be found\u00a0
Co-branding<\/a>.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The co-brand logo including headline<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Examples of a Phonak\/AB co-branding<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Co-op marketing material<\/strong><\/h2>

We define the co-op marketing material as tools that showcase a
pre-designed area according to the style guide of Phonak.<\/h3><\/div><\/div><\/div><\/div><\/div>

Pre-designed templates for co-op tools
<\/b><\/span>Templates with a customizable area for ads, email newsletters, or similar are available depending on the launch or campaign. The header area is pre-designed art work (i. e. a current campaign, officially created communications) and must not be altered. The footer area is fully available for the distributor\u2019s content.<\/span><\/h4>

See\u00a0here<\/a>\u00a0the design principles for co-op marketing tools<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Endorsement use<\/strong><\/h2><\/div><\/div><\/div><\/div><\/div>

Endorsement lines are used to clarify the involvement of Phonak in relationship (e. g. roger technology used by third parties or private labels in BtB and\/or BtC communications).<\/p>

Please contact the Phonak brand team if you want to create a new\u00a0
endorsement as it needs the written approval from VP Phonak marketing.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ampli_energy\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sponsorship<\/strong><\/h2>

Sponsorship is a cash and\/or in-kind fee paid to a property (typically in sports, arts, events, etc.) in return for access to the useable commercial potential associated with that property. It is a partner dominant situation. We need to respect the partner brand but ensure that Phonak is being communicated appropriately.\u00a0<\/h4><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Minimum requirement for displaying the logo<\/strong>
The full logo (incl. tag line) needs to be displayed on the respective properties\u00a0(see examples above).
Exception:\u00a0If a background does not allow to use the main logo due to the background being too dark the inverted, full white version of the logo can be used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Specific topics Brand partnerships The following\u00a0guidelines are designed to safeguard and feature the Phonak brand in various partnership environments.\u00a0It is … Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-6284","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPH Brand partnerships - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Brand partnerships - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Specific topics Brand partnerships The following\u00a0guidelines are designed to safeguard and feature the Phonak brand in various partnership environments.\u00a0It is ... 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