{"id":5958,"date":"2021-04-29T11:16:53","date_gmt":"2021-04-29T09:16:53","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=5958"},"modified":"2026-08-14T05:28:28","modified_gmt":"2026-08-14T09:28:28","slug":"ph-tables-and-diagramms","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-tables-and-diagramms\/","title":{"rendered":"PH Wording principles"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5958\" class=\"elementor elementor-5958\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Basic elements<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Welcome to the wording principles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-227c6ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"227c6ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff02dd9\" data-id=\"ff02dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bed9117 elementor-widget elementor-widget-text-editor\" data-id=\"bed9117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Phonak corporate wording guideline establishes house rules for written English language use\u00a0such as spelling, punctuation, capitals etc.\u00a0with the aim for consistency across all communication channels and documents.\u00a0<\/p><p>The style of the wording we use should represent the Phonak culture and values. Before you start writing for Phonak, get familiar with the\u00a0<a href=\"https:\/\/brand.sonova.com\/phonak\/ph-brand-essence\/\" target=\"_blank\" rel=\"noopener\" data-interception=\"on\" data-cke-saved-href=\"\/teams\/ch-ph-mkt-BrandPlatform\/SitePages\/Who-we-are.aspx?web=1\">brand essence<\/a>.<\/p><p>For further information regarding wording and terminology, brand language and tonality, please contact:\u00a0<a href=\"mailto:Branding.Phonak@phonak.com\" data-interception=\"on\" data-cke-saved-href=\"mailto:Branding.Phonak@phonak.com\">Branding@phonak.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-de1894e elementor-widget elementor-widget-accordion\" data-id=\"de1894e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2321\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2321\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do we call the person the person fitting hearing aids<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2321\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2321\"><div class=\"a_c_50a7110f a_c_50a7110f root-84 CanvasZone row CanvasZone--alignment CanvasZone--noMargin CanvasZone--read\" data-automation-id=\"CanvasZone\"><div class=\"p_c_50a7110f o_c_50a7110f\"><div class=\"a_a_50a7110f h_a_50a7110f CanvasSection CanvasSection-col CanvasSection-sm12 CanvasSection--read CanvasSection-xl12\" data-automation-id=\"CanvasSection\"><div id=\"86572e4f-e028-4738-9584-55161df5311b\" class=\"ControlZone ControlZone--clean a_e_50a7110f\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte--inline-update\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"86572e4f-e028-4738-9584-55161df5311b\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix uniformSpacingForElements rte--inline blockQuoteFont cke_editable rteEmphasis root-85\" data-automation-id=\"textBox\"><h2>In BtB and BtC communication<\/h2><div>\u00a0<\/div><p><strong>Preferred terms:<\/strong><\/p><ul><li><strong>Hearing care professional:<\/strong>\u00a0This term covers all people fitting hearing aids (audiologists, fitter, dispenser).<\/li><li><strong>HCP:\u00a0<\/strong>Acronym for\u00a0<strong>h<\/strong>earing\u00a0<strong>c<\/strong>are\u00a0<strong>p<\/strong>rofessional.<\/li><li><strong>Customer:\u00a0<\/strong>Synonym for hearing care professional.\u00a0<\/li><\/ul><p><strong>Acceptable terms:<\/strong><\/p><ul><li><strong>Audiologist:\u00a0<\/strong>A title for a person with this profession.<\/li><\/ul><p><strong>Terms not to use:<\/strong><\/p><ul><li><strong>Fitter,\u00a0<\/strong><strong>dispenser:\u00a0<\/strong>Do not use. Instead use hearing care professional.<\/li><li><strong>Hearing healthcare professional:\u00a0<\/strong>Do not use.\u00a0Instead use hearing care professional.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2322\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2322\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How do we call the person wearing hearing aids<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2322\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2322\"><h2 id=\"in-btb-communication\">In BtB communication<\/h2><p><strong>Preferred terms:<\/strong><\/p><ul><li><strong>Client:\u00a0\u00a0<\/strong>e.g. clients\u2019 needs.<\/li><li><strong>Hearing aid wearer:\u00a0<\/strong>A person already being fitted with a hearing aid.<\/li><\/ul><p><strong>Acceptable terms:<\/strong><\/p><ul><li><strong>Patient:\u00a0<\/strong>This term is reserved for medical use. Only in tools for ENTs, GPs or for\u00a0CI recipients.\u00a0Do not use for hearing aid wearer.<\/li><li><strong>User:\u00a0<\/strong>Used for digital applications.<\/li><\/ul><p><strong>Terms not to use:<\/strong><\/p><ul><li><strong>Consumer:\u00a0<\/strong>Do not use\u00a0in BtB communication.\u00a0<\/li><li><strong>End user:\u00a0<\/strong>Do not use. Exceptions\u00a0only for\u00a0internal communication.<\/li><li><strong>End consumer:\u00a0<\/strong>Do not use.<\/li><li><strong>Hearing impaired:<\/strong>\u00a0Do not use, instead use a person with hearing loss.<\/li><\/ul><div class=\"anchor-h2\"><h2 id=\"in-btc-communication\">In BtC communication<\/h2><\/div><p><strong>Preferred terms:<\/strong><\/p><ul><li><strong>You:\u00a0<\/strong>Addressing the reader.<\/li><li><strong>User:\u00a0<\/strong>\u00a0When speaking of the consumer in the third person.<\/li><\/ul><p><strong>Acceptable terms:<\/strong><\/p><ul><li><strong>Consumer:\u00a0<\/strong>\u00a0When speaking\u00a0in the third person, e.g. for media releases or in PR.\u00a0<\/li><\/ul><p><strong>Terms not to use:<br \/><\/strong><\/p><ul><li><strong>End consumer:\u00a0<\/strong>Do not use.<\/li><li><strong>Patient:\u00a0<\/strong>Do not use, people wearing a hearing aid are not sick.<\/li><li><strong>End user:<\/strong><strong>\u00a0<\/strong>Do not use.<\/li><li><strong>Hearing impaired:<\/strong>\u00a0Do not use, instead use a person with hearing loss.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2323\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2323\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Capitalization and capital letters<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2323\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2323\"><div class=\"a_a_50a7110f f_a_50a7110f CanvasSection CanvasSection-col CanvasSection-sm12 CanvasSection--read CanvasSection-xl6\" data-automation-id=\"CanvasSection\"><p><strong>Capitalization of titles<\/strong><\/p><p>General default approach<\/p><p>For English language, we use <strong>Sentence Case<\/strong> as a default. Capitalize only the very first word of the title\/heading and any proper nouns.\u00a0<br \/><br \/><strong>Core rules:<\/strong><\/p><div class=\"\" data-bfc=\"\" data-ved=\"2ahUKEwj2p5zC5Z-WAxXvgf0HHb77I3QQi4wTegoIAggACAAICxAB\" data-hveid=\"CAIIAAgACAsQAQ\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><ul><li class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAIIAAgACAsQAg\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><!--TgQPHd|||[]--><\/strong> Capitalize the first letter of the first word in a sentence, title, or heading.<!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li><\/ul><\/div><div class=\"\" data-bfc=\"\" data-ved=\"2ahUKEwj2p5zC5Z-WAxXvgf0HHb77I3QQi4wTegoIAggACAAICxAD\" data-hveid=\"CAIIAAgACAsQAw\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><ul><li class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAIIAAgACAsQBA\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Proper nouns:<!--TgQPHd|||[]--><\/strong> Capitalize names of specific people, places, brands, or days (like New York, iPhone, YouTube, McDonald\u2019s or Monday).<!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li><\/ul><\/div><div class=\"\" data-bfc=\"\" data-ved=\"2ahUKEwj2p5zC5Z-WAxXvgf0HHb77I3QQi4wTegoIAggACAAICxAF\" data-hveid=\"CAIIAAgACAsQBQ\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><ul><li class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAIIAAgACAsQBg\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Other words:<!--TgQPHd|||[]--><\/strong> Keep all other common nouns, verbs, adjectives, and prepositions in lowercase.<!--TgQPHd|||[]--><\/span><!--TgQPHd|||[]--><\/li><\/ul><\/div><div class=\"\" data-bfc=\"\" data-ved=\"2ahUKEwj2p5zC5Z-WAxXvgf0HHb77I3QQi4wTegoIAggACAAICxAH\" data-hveid=\"CAIIAAgACAsQBw\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><ul><li class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAIIAAgACAsQCA\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><span class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Colons:<!--TgQPHd|||[]--><\/strong> Capitalize the first word that comes immediately after a colon if it starts a new rule or proper noun, depending on style.<br \/><br \/><\/span><\/li><li data-sfc-cp=\"\" data-sfc-root=\"ep\" data-hveid=\"CAIIAAgACAsQCA\" data-complete=\"true\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px 0px 12px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\"><strong>Acronyms:<\/strong> <span data-subtree=\"aimfl,mfl\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(10, 10, 10);\">Most acronyms and initialisms use all capital letters (NASA, DNA, DNN, etc.)<\/span>. Shortened titles use an initial capital if they precede a name (Dr., Mr., Gov. Smith), and lowercase when standalone. When writing out full terms for capitalized acronyms, do not capitalize the words unless they are proper nouns.<\/li><\/ul><p><mark class=\"HxTRcb\" data-sfc-root=\"ep\" data-wiz-uids=\"sswI8e_l\" data-ved=\"2ahUKEwiRpqSi5p-WAxVj8LsIHbxiKCYQuJAPegoIAggACAAICRAB\" data-sfc-inited=\"2\" data-copy-service-computed-style=\"font-family: &quot;Google Sans&quot;, Arial, sans-serif; font-size: 16px; font-weight: 500; margin: 0px; text-decoration: none; border-bottom: 0px rgb(0, 29, 53);\"><!--qkimaf sswI8e_k\/HugV6--><!--cqw1tb sswI8e_k\/HugV6--><\/mark>If a local or national style guide for capitalization exists and is official for your context, apply that local rule for titles in that context. If there\u2019s a direct conflict, prefer the local rule only when it\u2019s mandated; otherwise follow Title Case Style.<\/p><\/div><p><strong>Use capital letters for Phonak specific <\/strong>product names,\u00a0programs, segments, styles, accessories, colors,\u00a0marketing tools, job titles, applications or features.<\/p><div id=\"9f648225-f8f2-4626-ad6f-7a7a4d47aa69\" class=\"ControlZone ControlZone--clean a_e_50a7110f\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte--inline-update\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"9f648225-f8f2-4626-ad6f-7a7a4d47aa69\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix uniformSpacingForElements rte--inline blockQuoteFont cke_editable rteEmphasis root-85\" data-automation-id=\"textBox\"><p>\u2022 Phonak Infinio, Phonak Sky, Phonak CROS<\/p><p>\u2022 DirectTouch, QuickSync, StereoZoom<\/p><p>\u2022 Lead Generation Program, AdvantageYou<\/p><p>\u2022 Sales Manager, Director Science and Technology<\/p><p>\u2022 Premium, Advanced, Standard, Essential, Basic<\/p><p>\u2022 Smokey Dome, SlimTube<\/p><p>\u2022 Sand Beige, Brown, Lava Red Transparent, Blue Moon<\/p><p>\u2022 User Guide, Seminar Package, Fast Facts<\/p><p><b>Never<\/b> <strong>use ALL CAPS<br \/><\/strong>not in print nor in online. Exception: acronyms (e. g. CROS, DNN, AI, etc.)<\/p><p><strong>Capital letters should also be used for<\/strong>:<br \/>\u2022 For days and months: Monday, Tuesday, January, February<\/p><p>\u2022 Figure, Table, Picture and their abbreviations, when used in text<\/p><p>\u2022 After an appendix (*), e.g. * Not available in all countries<\/p><p>Please note: In case you are looking for Phonak specific expressions, you might find it in the\u00a0<a href=\"https:\/\/sonova.sharepoint.com\/:x:\/r\/teams\/ch-ph-mkt-BrandPlatform\/_layouts\/15\/Doc.aspx?sourcedoc=%7b53649b59-04dd-4435-9444-0d9daa896349%7d&amp;action=default&amp;gad=223\" target=\"_blank\" rel=\"noopener\" data-interception=\"off\">Phonak glossary<\/a>.<\/p><\/div><\/div><\/div><\/div><\/div><div class=\"a_a_50a7110f f_a_50a7110f CanvasSection CanvasSection-col CanvasSection-sm12 CanvasSection--read CanvasSection-xl6\" data-automation-id=\"CanvasSection\"><div id=\"7157ee48-bf93-4ada-ac39-47f21cddf70b\" class=\"ControlZone ControlZone--clean a_e_50a7110f\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte--inline-update\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"7157ee48-bf93-4ada-ac39-47f21cddf70b\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix uniformSpacingForElements rte--inline blockQuoteFont cke_editable rteEmphasis root-85\" data-automation-id=\"textBox\"><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2324\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2324\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Product names<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2324\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2324\"><p>Write out the full product name on\u00a0\u00a0<b>Packaging, Frontpages,\u00a0<\/b>technical Documentation like\u00a0<b>Datasheets\u00a0<\/b>or\u00a0<b>Overviews,\u00a0<\/b>but also<b>\u00a0<\/b>in\u00a0<b>titles\u00a0<\/b>and\u00a0<b>headlines.<\/b><\/p><p>In copy text you may write the short form of the product name omitting the \u2018Phonak\u2019.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2325\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2325\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Punctuation<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2325\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2325\"><div><h2 id=\"emphasis\"><strong>Emphasis<\/strong><\/h2><\/div><p><strong>Italics<\/strong><\/p><ul><li>For foreign words (<em>d\u00e9ja-vu, pr\u00eat-\u00e0-porter, in-situ<\/em>), unless they are so familiar that they have become anglicized.<\/li><li>For periodicals; this article is from\u00a0<em>Hearing Review<\/em>.<\/li><\/ul><p><b>Boldface<\/b><\/p><ul><li>For\u00a0<strong>emphasizing\u00a0<\/strong>words or text parts.<\/li><li>To highlight\u00a0<strong>[interactive surfaces]<\/strong>\u00a0and\u00a0<strong>&lt;keyboard combinations&gt;<\/strong>,\u00a0often used in instructions for software or devices with a user interface.<\/li><\/ul><p><strong>Avoid underlines and all capitals<\/strong><\/p><ul><li>Please do not use\u00a0<u>underlines.<\/u><\/li><li>Please do not use ALL CAPS (exception: specific terms, e.g. Aud\u00e9o YES, HI-PRO).<\/li><\/ul><div><h2 id=\"dashes\"><strong>Dashes<\/strong><\/h2><\/div><p>There are two types of dash. The n-dash and the m-dash\u00a0(the n-dash has the length of an \u2018n\u2019). With the n-dash you\u00a0can indicate a range of value:<\/p><ul><li>A\u2013Z<\/li><li>5\u201310%<\/li><li>Monday\u2013Friday<\/li><li>1990\u20132005<\/li><\/ul><p>Hyphen &#8211;<br \/>n-dash\u00a0\u00a0\u2013<\/p><p>n-dash short-cut on PC:\u00a0<strong>&lt;ALT&gt; + &lt;0150&gt;<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><div id=\"ff446dc0-c356-48d6-8463-2acf0f655515\" class=\"ControlZone ControlZone--clean a_e_50a7110f\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte--inline-update\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"ff446dc0-c356-48d6-8463-2acf0f655515\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix uniformSpacingForElements rte--inline blockQuoteFont cke_editable rteEmphasis root-85\" data-automation-id=\"textBox\"><div><h2 id=\"hyphen\"><strong>Hyphen<\/strong><\/h2><\/div><p>The hyphen is often used to link two or more\u00a0words together.<\/p><ul><li>\u00a0High-frequency sounds<\/li><li>\u00a0User-friendly software<\/li><li>\u00a0Country-specific recommendations<\/li><\/ul><p>Also, hyphens are used in many languages for line breaks.<br \/>At Phonak, we avoid line breaks, unless for long compound words. For example,\u00a0<b>multi-microphone\u00a0<\/b>technology. No spacing on either side of the hyphen.<\/p><\/div><\/div><\/div><\/div><div data-sp-feature-tag=\"DividerWebPart web part (Trennlinie)\" data-sp-feature-instance-id=\"4c16328d-b48d-4dbc-a4c5-e46b2be719d0\" data-sp-web-part-id=\"2161a1c6-db61-4731-b97c-3cdb303f7cbb\">\u00a0<\/div><div data-sp-feature-tag=\"DividerWebPart web part (Trennlinie)\" data-sp-feature-instance-id=\"4c16328d-b48d-4dbc-a4c5-e46b2be719d0\" data-sp-web-part-id=\"2161a1c6-db61-4731-b97c-3cdb303f7cbb\"><div><h2 id=\"slashes\"><strong>Slashes<\/strong><\/h2><\/div><p>The slash is commonly used as the word substitute for \u2018or\u2019, which indicates a choice:<\/p><ul><li>Male\/female<\/li><li>On\/off<\/li><li>Y\/N<\/li><li>He\/she<\/li><\/ul><p>There are usually no spaces either before or after a slash.<\/p><p>Exception: menu in user interface\u00a0or when either of the separated items is a compound that itself includes a space. Example: Structure \/ Navigation of Phonak Target.<\/p><\/div><div><h2 id=\"bullets\"><strong>Bullets<\/strong><\/h2><\/div><ul><li>Each bullet with uppercase letter<\/li><li>No full stop if incomplete sentences without verb<\/li><\/ul><p>or<\/p><ul><li>If you have complete sentences, put a full stop at the end of each sentence.<\/li><li>Avoid mixing complete and incomplete sentences in the same list.<\/li><li>Use the same tense throughout the bullet list.<\/li><\/ul><div><h2 id=\"quotation-marks-(\u201c-\u201d)\"><strong>Quotation marks (\u201c \u201d)<\/strong><\/h2><\/div><p>Quotation marks should only be for direct quotes of\u00a0speech. Do not use quotation marks for emphasis. Use\u00a0single quotes if a word does name itself.<\/p><p><strong>\u201cEnglish\u201d<br \/>\u201eDeutsch\u201d<br \/>\u00ab\u00a0Fran\u00e7ais\u00a0\u00bb<\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2326\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2326\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Numbers<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2326\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2326\"><div class=\"eb_t_ada2ac09\"><div class=\"ef_t_ada2ac09 eh_t_ada2ac09\" data-automation-id=\"pageHeader\"><div data-viewport-id=\"WebPart.PageTitle.internal.cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div class=\"hp_ai_ada2ac09 hq_ai_ada2ac09\" data-automation-id=\"webPartContainer\" aria-labelledby=\"cswpAccessibleLabelContextual_cbe7b0a9-3504-44dd-a3a3-0e5cacd07788 cswpAccessibleLabel_cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\" data-sp-a11y-navigateonkey-121-a=\".toolbar\" data-sp-feature-tag=\"PageTitle\" data-sp-feature-instance-id=\"cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div class=\"webPartContainer\" data-sp-web-part-id=\"cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div class=\"gw_au_9f38462c\"><div class=\"gq_v_9f38462c gq_au_9f38462c mj_au_9f38462c\"><div class=\"mf_as_9f38462c bn_as_9f38462c css-171\" title=\"Numbers\" role=\"heading\" data-automation-id=\"TitleTextId\">Numbers in text are written in words up to ten (i.e. eight, nine, etc.). However, please write monetary amounts and amounts of physical units\u00a0in numbers:<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"i_b_ada2ac09\"><div id=\"spPageCanvasContent\"><div class=\"SPCanvas\"><div class=\"ce_n_ada2ac09 SPCanvas-canvas\"><div class=\"CanvasComponent\"><div class=\"a_b_50a7110f Canvas grid Canvas--withLayout k_b_50a7110f n_b_50a7110f\" data-automation-id=\"Canvas\"><div class=\"l_b_50a7110f\" data-automation-id=\"CanvasLayout\"><div class=\"a_c_50a7110f a_c_50a7110f root-84 CanvasZone row CanvasZone--alignment CanvasZone--noMargin CanvasZone--read\" data-automation-id=\"CanvasZone\"><div class=\"p_c_50a7110f o_c_50a7110f\"><div class=\"a_a_50a7110f e_a_50a7110f CanvasSection CanvasSection-col CanvasSection-sm12 CanvasSection--read CanvasSection-xl4\" data-automation-id=\"CanvasSection\"><div id=\"bde96b56-bbd6-4aa8-bffc-74b3738bdf9a\" class=\"ControlZone ControlZone--clean a_e_50a7110f\" data-automation-id=\"CanvasControl\"><div class=\"ControlZone--control\"><div class=\"rte-webpart rte-margin-bottom rte--inline-update\" data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"bde96b56-bbd6-4aa8-bffc-74b3738bdf9a\"><div class=\"cke_editable rte--read ckeditable_removeMargin highlightFocusFix uniformSpacingForElements rte--inline blockQuoteFont cke_editable rteEmphasis root-85\" data-automation-id=\"textBox\"><ul><li>Nine years<\/li><li>Two sides<\/li><li>CHF 9.\u2013<\/li><li>12 months<\/li><li>1 meter<\/li><li>2 dB<\/li><li>300 employees<\/li><\/ul><\/div><\/div><\/div><p>Indicate thousands with a comma:<\/p><ul><li>1,100 units<\/li><li>98,765,321 pieces<\/li><\/ul><p>Use periods as decimal points (not commas \u2013 a common mistake when writing in English):<\/p><ul><li>1.2 kg<\/li><li>CHF 1.2 billion do not write 1,200 million<\/li><li>28.5%<\/li><\/ul><div><p>Use a single space between numbers and units:<\/p><ul><li>60 dB SPL<\/li><li>125 Hz<\/li><li>CHF 1.50<\/li><\/ul><p><b>Exceptions<\/b><br \/>when no spacing allows better legibility:<\/p><ul><li>Percentage: 50%, -12%<\/li><li>Length in feet: 12\u2019<\/li><li>Length in inches: 4\u201d<\/li><li>Temperature in Fahrenheit or Celsius:<br \/>86\u00b0F, -10\u00b0C<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2327\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-2327\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Footnotes and references<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2327\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-2327\"><div><div data-automation-id=\"pageHeader\"><div data-viewport-id=\"WebPart.PageTitle.internal.cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div data-automation-id=\"webPartContainer\" aria-labelledby=\"cswpAccessibleLabelContextual_cbe7b0a9-3504-44dd-a3a3-0e5cacd07788 cswpAccessibleLabel_cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\" data-sp-a11y-navigateonkey-121-a=\".toolbar\" data-sp-feature-tag=\"PageTitle\" data-sp-feature-instance-id=\"cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div data-sp-web-part-id=\"cbe7b0a9-3504-44dd-a3a3-0e5cacd07788\"><div><div><div title=\"Footnotes and references\" role=\"heading\" data-automation-id=\"TitleTextId\">Footnotes appear at the bottom of a page below the text they refer to. A number or an asterisk links the text to the footnote.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div><div data-automation-id=\"Canvas\"><div data-automation-id=\"CanvasLayout\"><div data-automation-id=\"CanvasZone\"><div data-automation-id=\"CanvasSection\"><div data-automation-id=\"CanvasControl\"><div data-sp-feature-tag=\"Rich Text Editor\" data-sp-feature-instance-id=\"41a06300-b943-4e8b-ac1c-a550e6ac5f91\"><div data-automation-id=\"textBox\"><p>Roger is a new wireless technology standard.*<br \/>Roger is a new wireless technology standard**.<\/p><p>If more than one footnote<sup>1<\/sup>\u00a0is being used on the same page<sup>2<\/sup>, preferably use numerals as footnotes.<\/p><p>* The footnote relates to the entire sentence<br \/>** The footnote relates to the word \u2018standard\u2019<br \/><sup>1, 2<\/sup>\u00a0Multiple footnotes in the same publication<\/p><h3 id=\"citing-and-referencing\"><strong>Citing and referencing<\/strong><\/h3><p>Phonak follows APA style on citations and references.<br \/><strong>Note:<\/strong> We will adpot the current APA-Update as of <strong>March 2023<\/strong> for all our tools.\u00a0<\/p><\/div><div data-automation-id=\"textBox\"><div class=\"canvasRteResponsiveTable\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-12306 size-full\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/APAstyle.png\" alt=\"\" width=\"1482\" height=\"550\" srcset=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/APAstyle.png 1482w, https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/APAstyle.png?resize=300,111 300w, https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/APAstyle.png?resize=768,285 768w, https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2023\/02\/APAstyle.png?resize=1024,380 1024w\" sizes=\"(max-width: 1482px) 100vw, 1482px\" \/><\/div><div class=\"canvasRteResponsiveTable\"><p>You can find more examples on APA&#8217;s official web page:<br \/><a href=\"https:\/\/apastyle.apa.org\/style-grammar-guidelines\/references\/examples\" target=\"_blank\" rel=\"noopener\">https:\/\/apastyle.apa.org\/style-grammar-guidelines\/references\/examples<\/a><\/p><\/div><div class=\"canvasRteResponsiveTable\"><b>Remark:<\/b><br \/>Instead of writing author and year in your text, you can also write a number in squared brackets, e.g. [1]. Please also add numbers to the reference list.<span style=\"color: #000000;\"><br \/><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2328\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-2328\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Glossary<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2328\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-2328\"><div><h2 id=\"glossary\"><strong>Glossary<\/strong><\/h2><\/div><p>The <strong><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2025\/01\/Phonak_Glossary_update_Jan04_2025.xlsm\">Phonak Glossary<\/a>\u00a0<\/strong>is the official list of currently used terms at Phonak, ensuring consistency in all of our multilingual communications and media. If you need to change or add a term, please contact:\u00a0<a href=\"mailto:Branding.Phonak@phonak.com\" data-cke-saved-href=\"mailto:Branding.Phonak@phonak.com\" data-interception=\"on\">Branding@phonak.com<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2329\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-2329\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Boiler plate<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2329\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-2329\"><p>The boiler plate is the official profile of Phonak and should always be used when we explain who Phonak is.<br \/>It is available in 16 languages:<br \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2025\/07\/PH_Template_Boilerplate_Languages_2025.zip\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2025\/07\/PH_Template_Boilerplate_Languages_2025.zip<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fe8ed elementor-widget elementor-widget-spacer\" data-id=\"44fe8ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f53b0 elementor-widget elementor-widget-spacer\" data-id=\"73f53b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Basic elements Welcome to the wording principles The Phonak corporate wording guideline establishes house rules for written English language use\u00a0such &#8230; <a title=\"PH Wording principles\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-tables-and-diagramms\/\">Read more<\/a><\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-5958","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Wording principles - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Wording principles - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Basic elements Welcome to the wording principles The Phonak corporate wording guideline establishes house rules for written English language use\u00a0such ... 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