{"id":14356,"date":"2025-05-12T02:09:25","date_gmt":"2025-05-12T06:09:25","guid":{"rendered":"https:\/\/brand.sonova.com\/phonak\/?page_id=14356"},"modified":"2025-06-23T03:23:00","modified_gmt":"2025-06-23T07:23:00","slug":"phonak-practice-forward","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/phonak-practice-forward\/","title":{"rendered":"Phonak Practice Forward"},"content":{"rendered":"\t\t
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Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Phonak Practice Forward (Program)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These guidelines were developed specifically for the Practice Forward program. They are essentially based on the existing Phonak brand guidelines and represent a supplement and are to be understood as an exception in the context of this program.
This means that designs that are not explicitly described below should always be based on the applicable brand guidelines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Logo\/Icon hierarchy & placement<\/strong><\/h5>

Brochure front pages, posters and ads
<\/b>The practice forward icon can never stand alone and can only be shown together with the PH logo. Their positioning as well as the size is fixed and may not be changed.<\/p>

The overall character of the appearance reflects the cover page of a standard brochure. This is ensured not least by the use of the green dot and the dominant key visual in the typical semi-circular shape.<\/p>

Summary<\/b>
1. do not change the position or size of the logo and icon
2. the green dot is an integral part of the cover design
3. the key visual is used in the typical semi-circular shape<\/p>

InDesign Template is available from the toolbox<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Example of placing 3 symbols.\u00a0<\/strong>
Inconsistent<\/strong>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The program icon
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Practice Forward has its own icon. It has been approved by Phonak Brand Management and is exclusively to be used for Phonak only (other WHS brands).<\/p>

It can not stand alone and always need to be used in conjunction with the Phonak logo.<\/strong><\/p>

There are two existing versions:
> Use the icon with the tagline in introductory communications
> Use the icon without the tagline as your comms mature<\/p>

Download here<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Key visuals
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People:<\/strong> Outline of a smiling hearing care provider against a solid background.<\/p>

Background:<\/strong> Lifestyle images arranged in triangle icon like program logo. Images depict client interaction and training participation.<\/p>

Use case images:<\/strong> Maintain the triangle design to align with theme.<\/p>

You can also use the iconic triangles in tools without people, see the certificate example on the right.<\/p>

The triangles do not <\/b>replace the Phonak green dot. Notice in the example of the certificate, we have the dot after the title. Please maintain the guidance around the green dot. Triangles to be associated with Practice Forward environment, the green dot being associated to Phonak brand in general.<\/p>

The available key visuals are finalized for direct use and available on MAM:
https:\/\/mam.sonova.com\/main\/nova-app\/explore\/98846_node<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Visual examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brochures, ads & posters<\/span><\/h5>

Visual example for Ads & Posters
<\/b><\/strong>The PF-icon has its fixed place in the bottom right-hand corner, the PH logo and the endorsement are – as usual – in the top two corners.<\/p>

Do not change the size or placement of these elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Certificate<\/span><\/h5>\n

PH logo and endorsement are in their usual position.
– Left content section: The PF icon is an integral part of the arrow graphic.
– Right-hand content section: The right-hand side of the certificate is available for the document name and individual text.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Power Point
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Powerpoint title slide
<\/b>The icon should be left aligned to your presentations headline<\/p>

\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Section header or module start
<\/b><\/strong>The icon can be placed in the upper right corner, since the Phonak logo is not present.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Newsletter<\/span><\/h5>

Since the newsletter is sent in the name of xx, there is a little more flexibility in the choice of placement. The PF icon can be placed either top left or bottom left.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Digital marketing<\/h5>

With digital marketing, you can blend using photos from the photo shoot \/ visual world \u2013 or you may want to find your own local images to reinforce a local service.<\/p>

There are the following options:<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Option 1
<\/strong>Layer the program icon (practice forward) in the top left <\/b>of the photo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Option 2<\/strong>
Layer the iconic triangles into the photo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Option 3<\/strong><\/p>

Create LinkedIn documents that use the triangles as the user swipes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Option 4<\/strong><\/p>

Source your own images: Refer to the visual guidelines in prior slides to ensure they\u2019re aligned with Phonak visual world as a whole<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Icons<\/strong><\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These icons are great accompaniments to the benefits of Practice Forward.
Icon Library MAM Link: https:\/\/mam.sonova.com\/main\/opennodeview.do?tab=phonaktab&nodeId=77690<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Service focus<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icons1\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Service benefits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"icons2\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t
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\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Tone of voice (TOV)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
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The guidelines of the TOV correspond to the global Phonak brand guidelines.
Details can be found here<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
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Application guidance for Practice Forward<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Topics such as
– Vision statement<\/strong>
– Philosophy<\/strong>
– Messaging house<\/strong>
are included in this application guide<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Specific topics Phonak Practice Forward (Program) These guidelines were developed specifically for the Practice Forward program. 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