{"id":11206,"date":"2022-05-24T16:23:16","date_gmt":"2022-05-24T14:23:16","guid":{"rendered":"https:\/\/wordpress.sonova.com\/brand-phonak\/?page_id=11206"},"modified":"2025-09-15T06:40:19","modified_gmt":"2025-09-15T10:40:19","slug":"ph-sonic-branding-voice-profile","status":"publish","type":"page","link":"https:\/\/brand.sonova.com\/phonak\/ph-sonic-branding-voice-profile\/","title":{"rendered":"PH Sonic branding &#8211; Voice profile"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11206\" class=\"elementor elementor-11206\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c904680 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c904680\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dba4abe\" data-id=\"dba4abe\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb78347 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb78347\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e0426\" data-id=\"02e0426\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478e913 elementor-widget elementor-widget-heading\" data-id=\"478e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Specific topics<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c393eaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c393eaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b287590\" data-id=\"b287590\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a757e4 elementor-widget elementor-widget-heading\" data-id=\"6a757e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sonic branding - voice profile<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcc6610 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcc6610\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4478168\" data-id=\"4478168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee4f64 elementor-widget elementor-widget-text-editor\" data-id=\"dee4f64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voice is a powerful means of communication for Phonak and an important part of the multi-sensory brand experience. This voice profile will act as a guide for how we use the spoken word and engage our audiences beyond the visual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-478d27b\" data-id=\"478d27b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6592393 elementor-widget elementor-widget-image\" data-id=\"6592393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/2022-05-24-15_53_20-PH_SonicBranding_Guidelines.pptx-PowerPoint.png?w=420\" title=\"2022-05-24 15_53_20-PH_SonicBranding_Guidelines.pptx \u2013 PowerPoint\" alt=\"2022-05-24 15_53_20-PH_SonicBranding_Guidelines.pptx - PowerPoint\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8f1604 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8f1604\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ce86c2\" data-id=\"7ce86c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb936a elementor-widget elementor-widget-text-editor\" data-id=\"ebb936a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The Phonak voice<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a07471\" data-id=\"1a07471\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea153e8 elementor-widget elementor-widget-text-editor\" data-id=\"ea153e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>This voice guide is built from our brand purpose \u2018life is on\u2019 and our inspired by our personality: Determined, Forward Thinking and Vibrant.<\/li><li>Different qualities in a voice can trigger certain emotions in the listener and choosing the right voice will help communicate our message clearly and consistently.<\/li><li>The Phonak voice is designed for all communication channels e.g. launch\/campaign movies, online, TVCs, events, trade fairs. Conferences and podcasts.<\/li><li>Our brand and products are driven by audio and our voice can become another consistent, ownable and recognizable asset, helping Phonak to build affinity and even drive sales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eee8eb elementor-widget elementor-widget-heading\" data-id=\"3eee8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Application examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084d09a elementor-widget elementor-widget-text-editor\" data-id=\"084d09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"952\">\n<tbody>\n<tr>\n<td width=\"302\">\n<p><b>Application examples<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p><b>Phonak brand voice expression<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Digital Content\/TVCs<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Narration, voiceover<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Radio<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Narration, voiceover, podcasts<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Social Content<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Narration, voiceover, Presenter\/host<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Products<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Digital human. Voice assistant, IOT<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Events\/conferences<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Presenter\/host, digital humans<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Apps\/websites\/software<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Narration, guides, commands, voiceovers<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"302\">\n<p><b>Contact center<\/b><\/p>\n<\/td>\n<td width=\"650\">\n<p>Receptionists, host, guide (human)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf2901 elementor-widget elementor-widget-heading\" data-id=\"adf2901\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Phonak voice \u2013 profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c7317a elementor-widget elementor-widget-image\" data-id=\"0c7317a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/2022-05-24-15_58_57-PH_SonicBranding_Guidelines.pptx-PowerPoint.png?w=1024\" title=\"2022-05-24 15_58_57-PH_SonicBranding_Guidelines.pptx \u2013 PowerPoint\" alt=\"2022-05-24 15_58_57-PH_SonicBranding_Guidelines.pptx - PowerPoint\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49dae5d elementor-widget elementor-widget-spacer\" data-id=\"49dae5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ffac0 elementor-widget elementor-widget-heading\" data-id=\"94ffac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voice \u2013 performance guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0750983 elementor-widget elementor-widget-text-editor\" data-id=\"0750983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you have chosen a voice, it will be important to offer some guidance on performance. Vocal delivery will help consistently reinforce our profile. Whilst performance style may vary dependent on the communication narrative, touchpoint or intended audience, the following directions should be applied to everything we do.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfc4eb6 elementor-widget elementor-widget-text-editor\" data-id=\"bfc4eb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"1172\"><tbody><tr><td width=\"159\"><p><b>Characteristic<\/b><\/p><\/td><td width=\"239\"><p><b>Description<\/b><\/p><\/td><td width=\"242\"><p><b>What we want<\/b><\/p><\/td><td width=\"532\"><p><b>What we don\u2019t want<\/b><\/p><\/td><\/tr><tr><td width=\"159\"><p><b>Volume<\/b><\/p><\/td><td width=\"239\"><p>How loud or soft is a speaker\u2019s volume.<\/p><\/td><td width=\"242\"><p>Medium<\/p><\/td><td width=\"532\"><p>We don\u2019t want anything too quiet, but equally no shouting and overexertion in the voice.<\/p><\/td><\/tr><tr><td width=\"159\"><p><b>Clarity<\/b><\/p><\/td><td width=\"239\"><p>How the chosen words are articulated.<\/p><\/td><td width=\"242\"><p>Clear and crisp<\/p><\/td><td width=\"532\"><p>As a brand that delivers high quality audio experiences and communicates to those with hearing loss, it\u2019s important our voice doesn\u2019t sound muffled or hoarse.<\/p><\/td><\/tr><tr><td width=\"159\"><p><b>Pace<\/b><\/p><\/td><td width=\"239\"><p>The speed that voice is spoken at.<\/p><\/td><td width=\"242\"><p>Steady<\/p><\/td><td width=\"532\"><p>Even if we have a lot of information to convey, we never want to rush!<\/p><\/td><\/tr><tr><td width=\"159\"><p><b>Intonation<\/b><\/p><\/td><td width=\"239\"><p>How the chosen words are said.<\/p><\/td><td width=\"242\"><p>Musical\/variation in tone<\/p><\/td><td width=\"532\"><p>A flat or monotone voice will quickly become tiresome, especially when we are sharing\u00a0 product specs.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a8353 elementor-widget elementor-widget-text-editor\" data-id=\"52a8353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>These rules also apply to any other language than English, try to adapt them accordingly to local languages<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a9336 elementor-widget elementor-widget-heading\" data-id=\"22a9336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Voice \u2013 examples<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74b89b elementor-widget elementor-widget-text-editor\" data-id=\"f74b89b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The below are examples showcase how to deliver voiceovers that best suit our brand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c417f elementor-widget elementor-widget-text-editor\" data-id=\"20c417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"897\"><tbody><tr><td width=\"168\"><p><b>Gender<\/b><\/p><\/td><td width=\"159\"><p>What<b> we want<\/b><\/p><\/td><td width=\"570\"><p><b>Description<\/b><\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Male 1<br \/><\/b><b>(more mature)<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Full-Script_1.wav?_=1\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Full-Script_1.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Full-Script_1.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>This mature but friendly voice uses lots of intonation, adding personality to our messaging. The clear and crisp read is easy to understand and delivered with confidence.<\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Male 2<br \/><\/b><b>(younger)<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Full-Script-_Alt-Take.wav?_=2\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Full-Script-_Alt-Take.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Full-Script-_Alt-Take.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>Though younger, this voice communicates our messaging assertively. A warm feeling helps deliver heightened emotion.<\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Female 1<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-3\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Full-Script-Alt.wav?_=3\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Full-Script-Alt.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Full-Script-Alt.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>A lower pitch female voice is more easily heard by those with hearing loss. A moderate pace makes it easy to follow and lots of intonation helps maintain listener interest.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057f1f3 elementor-widget elementor-widget-text-editor\" data-id=\"057f1f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you would like to use any of these voiceover artists, please contact <a href=\"mailto:branding@phonak.com\">branding@phonak.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c74db9 elementor-widget elementor-widget-text-editor\" data-id=\"4c74db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>The following examples do not comply with our defined voice style:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3323803 elementor-widget elementor-widget-text-editor\" data-id=\"3323803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table class=\" alignleft\" width=\"897\"><tbody><tr><td width=\"168\"><p><b>Gender<\/b><\/p><\/td><td width=\"159\"><p>What<b> we don\u2019t want<\/b><\/p><\/td><td width=\"570\"><p><b>Description<\/b><\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Male<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-4\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Monotone.wav?_=4\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Monotone.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Bill_Monotone.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>This read is fast and monotonous, making it difficult to understand.\u00a0 It lacks the personality that\u2019s crucial to bring our brand and stories to life.<\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Male<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-5\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Loud.wav?_=5\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Loud.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tucker_Loud.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>This read is too loud and extroverted. It lacks the precision, and expertise that supports our brand and product messaging.<\/p><\/td><\/tr><tr><td width=\"168\"><p><b>Female<\/b><\/p><\/td><td width=\"159\"><p><audio class=\"wp-audio-shortcode\" id=\"audio-11206-6\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Monotone.wav?_=6\" \/><a href=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Monotone.wav\">https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/DK-Tina_Monotone.wav<\/a><\/audio><\/p><\/td><td width=\"570\"><p>This read is monotonous and robotic. The listener would soon lose interest in the message being communicated.<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4138aea elementor-widget elementor-widget-spacer\" data-id=\"4138aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-554b519 elementor-widget elementor-widget-heading\" data-id=\"554b519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GenAI voices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc59869 elementor-widget elementor-widget-text-editor\" data-id=\"bc59869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before using music and\/or voices generated or edited with AI, it is essential that you first familiarize yourself with the topic and the legal pitfalls of generative AI images.<\/p><p><a href=\"https:\/\/brand.sonova.com\/phonak\/generativeai\/\">Please consult the relevant chapter Generative AI (GenAI) here<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acfc737 elementor-widget elementor-widget-heading\" data-id=\"acfc737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1007b84 elementor-widget elementor-widget-image\" data-id=\"1007b84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/brand.sonova.com\/phonak\/wp-content\/uploads\/sites\/28\/2022\/05\/2022-05-24-16_21_51-PH_SonicBranding_Guidelines.pptx-PowerPoint.png?w=1024\" title=\"2022-05-24 16_21_51-PH_SonicBranding_Guidelines.pptx \u2013 PowerPoint\" alt=\"2022-05-24 16_21_51-PH_SonicBranding_Guidelines.pptx - PowerPoint\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Specific topics Sonic branding &#8211; voice profile Voice is a powerful means of communication for Phonak and an important part &#8230; <a title=\"PH Sonic branding &#8211; Voice profile\" class=\"read-more\" href=\"https:\/\/brand.sonova.com\/phonak\/ph-sonic-branding-voice-profile\/\">Read more<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"editor_notices":[],"footnotes":""},"folder":[],"class_list":["post-11206","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PH Sonic branding - Voice profile - Phonak Brand Platform<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PH Sonic branding - Voice profile - Phonak Brand Platform\" \/>\n<meta property=\"og:description\" content=\"Specific topics Sonic branding &#8211; voice profile Voice is a powerful means of communication for Phonak and an important part ... 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